Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025 [1][3] - The industry has grown from 270 billion yuan in 2015 to an estimated 980 billion yuan in 2024, with a significant increase in consumer participation and spending [3][27] Industry Growth - The ice and snow industry is expected to see a rapid expansion, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, marking a year-on-year growth of over 25% [3][27] - Ski resort spending is anticipated to reach 78.6 billion yuan, with a notable 27.97% increase in spending within a 2-kilometer radius of ski resorts, positively impacting retail, transportation, and dining sectors [3][27] Regional Developments - The opening of the Keketohai Ski Resort in Xinjiang marks the beginning of the new ice and snow season, with favorable weather conditions allowing for operations [4][5] - In Shenzhen, the newly constructed Qianhai Ice and Snow World features the world's largest indoor ski resort, which began operations on September 29, attracting over 20,000 visitors during the National Day holiday [11][12] Technological Innovations - The development of dry snow facilities in Chengdu allows for year-round ice and snow sports, with significant participation from both professional athletes and amateur enthusiasts [14][20] - The Qianhai Ice and Snow World includes five professional ski slopes and meets international competition standards, enhancing the appeal of ice sports in southern regions [13][12] Market Trends - The number of indoor ski resorts in China has increased to 79, with a growth rate of 33.9% compared to the previous year, indicating a shift towards indoor facilities as a new growth point for ice and snow consumption [24][26] - The Beijing Winter Olympics has significantly boosted participation in ice sports, with an estimated 300 million people engaging in these activities, expanding the global landscape of winter sports [22][26]