冰雪产业链重构
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一季到四季;小众到大众!创新重构冰雪产业链 冰雪消费释放新增长点
Yang Shi Wang· 2025-10-19 06:11
Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025 [1][3] - The industry has grown from 270 billion yuan in 2015 to an estimated 980 billion yuan in 2024, with a significant increase in consumer participation and spending [3][27] Industry Growth - The ice and snow industry is expected to see a rapid expansion, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, marking a year-on-year growth of over 25% [3][27] - Ski resort spending is anticipated to reach 78.6 billion yuan, with a notable 27.97% increase in spending within a 2-kilometer radius of ski resorts, positively impacting retail, transportation, and dining sectors [3][27] Regional Developments - The opening of the Keketohai Ski Resort in Xinjiang marks the beginning of the new ice and snow season, with favorable weather conditions allowing for operations [4][5] - In Shenzhen, the newly constructed Qianhai Ice and Snow World features the world's largest indoor ski resort, which began operations on September 29, attracting over 20,000 visitors during the National Day holiday [11][12] Technological Innovations - The development of dry snow facilities in Chengdu allows for year-round ice and snow sports, with significant participation from both professional athletes and amateur enthusiasts [14][20] - The Qianhai Ice and Snow World includes five professional ski slopes and meets international competition standards, enhancing the appeal of ice sports in southern regions [13][12] Market Trends - The number of indoor ski resorts in China has increased to 79, with a growth rate of 33.9% compared to the previous year, indicating a shift towards indoor facilities as a new growth point for ice and snow consumption [24][26] - The Beijing Winter Olympics has significantly boosted participation in ice sports, with an estimated 300 million people engaging in these activities, expanding the global landscape of winter sports [22][26]
2025年我国冰雪产业规模将突破万亿元大关 冰雪消费快速提升
Yang Shi Wang· 2025-10-18 08:36
Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025 [1][3] - The industry has seen significant growth from 2,700 billion yuan in 2015 to an estimated 9,800 billion yuan in 2024, with a forecasted increase to 10,053 billion yuan in 2025 [3][9] - Ice and snow consumption is also rapidly increasing, with expected spending exceeding 1,875 billion yuan during the 2024-2025 season, representing a year-on-year growth of over 25% [3] Industry Growth - The Beijing Winter Olympics has catalyzed a leap in the development of ice and snow sports in China, laying a solid foundation for long-term growth in the ice and snow industry [5] - The restructuring and innovation within the ice and snow industry chain are creating new opportunities for global development [5] Market Expansion - As of April 2025, China is expected to have 79 indoor ski resorts, a growth of 20 from the previous year, marking a 33.9% increase [7] - Indoor ski resorts are emerging as a new growth point for ice and snow consumption due to their advantages of being unaffected by seasonal and regional limitations [7] - The participation of 300 million Chinese people in ice and snow sports has significantly broadened the global landscape of these activities [7] Future Projections - The total scale of China's ice and snow sports industry is projected to reach 9,700 billion yuan in 2024, with a year-on-year growth of approximately 9% [9] - The cumulative visitor flow to ski resorts is expected to reach 256 million people during the 2024-2025 season, reflecting a year-on-year increase of 13.5% [9] - By 2030, the scale of China's ice and snow industry is anticipated to surpass 15 trillion yuan [9]