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来一杯清茶、听几段戏文……“传统文化+创新展陈+动态体验”圈粉年轻消费力
Yang Shi Wang· 2025-06-29 08:48
央视网消息:近年来"文博热"持续升温,博物馆如何在有限的时间和空间里满足更多群众需求?最近,江苏无锡锡剧博物馆吸引了很多游客。 周末的午后,来一杯清茶、听几段戏文,沉浸式体验传统文化。 帷幕拉开,小小戏台传出婉转曲调。在江苏无锡市锡剧博物馆,一场名为"锡韵流芳"的锡剧专场演出打破了博物馆的安静。 在无锡锡剧博物馆,里面展陈的文物都是跟锡剧有关。如何让游客们感受到它的独特魅力,锡剧博物馆想到了在博物馆里演出戏剧的方式,让 博物馆的锡剧展陈鲜活了起来。 在周末的锡剧博物馆,观众们不仅可以观看演出,还能上台与演员互动。在锡剧博物馆里,青年演员的水袖翩跹与玻璃展柜中的精美戏服,勾 勒出一幅传统文化创新传承的生动图景。 这种"博物馆+戏剧"的融合模式,正以沉浸式体验打破文化传播的壁垒,带给观众全新的体验。 一方戏台 让历史"动"起来 在浙江杭州,一些博物馆打破传统的展陈设计,将戏剧舞台融入文博空间,不仅让文物"活"起来,更让历史"动"起来。 浙江省非物质文化遗产馆戏曲曲牌专班办公室主任蒋羽乾介绍,戏剧是非遗一个非常重要的门类,非遗馆强调非遗的可见性,游客可以先看展 厅,再坐下来看演出。当游客看到舞台上翻飞的水袖离他那么 ...
习近平总书记关切事|特色文化产业焕新姿
Xin Hua She· 2025-05-22 10:46
Core Insights - The article emphasizes the revitalization of the cultural industry in China, driven by the creative transformation and innovative development of traditional culture under the guidance of President Xi Jinping [2][3]. Group 1: Cultural Industry Development - The cultural industry is experiencing a renaissance, with local intangible cultural heritage skills being passed down and integrated into tourism, leading to economic growth [2][3]. - The "Dongpin Source" cooperative in Guizhou has seen its revenue grow from over 1 million to more than 18 million yuan, creating flexible employment for over 1,200 people across 123 villages [4]. - The annual output value of the ethnic handicraft industry in Chifeng, Inner Mongolia, has reached 200 million yuan, showcasing the economic potential of traditional cultural elements [5]. Group 2: Cultural Tourism Integration - The integration of culture and tourism in Lijiang has led to a record 80.64 million tourists in 2024, with visitors staying an average of 15 to 30 days, significantly longer than previous averages [6][7]. - The restoration of historical residences in Lijiang has created new cultural experiences for tourists, enhancing the connection between local residents and visitors [6][7]. Group 3: Traditional Clothing Industry - The Hanfu industry in Caoxian has become the largest original Hanfu production cluster in China, with total sales exceeding 12 billion yuan in 2024, capturing a significant market share [9][10]. - The industry has implemented efficient supply chain practices, allowing for rapid production and distribution, with products reaching international markets in under an hour [10]. - The Hanfu products have gained international recognition, with sales expanding to over ten countries, including Australia and Canada, showcasing the global appeal of traditional Chinese clothing [10][11].