Core Insights - The Yichen Shopping Center officially opened on October 18, serving as a key landmark project in the Pinglu District, integrating agriculture, cultural tourism, and commerce into a modern service industry "new business circle" [1] - The project features hundreds of brands, including regional flagship stores and concept stores, covering various commercial formats such as luxury fashion, affordable dining, lifestyle experiences, digital technology, boutique retail, and cinemas [1] Group 1 - The opening aims to provide convenient and thoughtful services for local residents, creating job opportunities and enhancing consumer experiences in Pinglu District [1] - The Yichen Shopping Center is part of a broader initiative by Xiyi Group to support the transformation of Pinglu from an energy-based economy to a diverse economy including cultural tourism, new retail, and agricultural products [7] - The center combines shopping, dining, cultural tourism, and financial services, addressing the current lack of diverse commercial offerings and brands in Pinglu District [7] Group 2 - The Pinglu District is rich in historical culture, cultural heritage, and intangible cultural assets, with the Gu Li Center serving as a key new cultural tourism brand and a cultural window for the city [8] - The Gu Li Center includes various thematic areas such as "National Studies Valley," "Intangible Heritage Valley," and "Traditional Chinese Medicine Valley," aiming to foster cultural and creative industries [8] - The "Xiyi Tiange" brand focuses on providing high-quality agricultural products, ensuring safety and nutrition from farm to table, with products like buckwheat noodles and oat flour being 100% pure grain processed without additives [8]