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中国东航与星巴克中国达成全面合作 打造“航空+咖啡”跨界生态
Xin Lang Cai Jing· 2025-07-14 07:56
Group 1 - China Eastern Airlines and Starbucks China have officially established a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecological experience for nearly 200 million members [1] - The partnership allows for full mutual benefits for members of both loyalty programs, including gift rewards and bonus points for various spending thresholds [1] - Members can enjoy exclusive shared benefits, such as free coffee at Starbucks locations in airports for certain loyalty cardholders on the day of their flight [1] Group 2 - China Eastern Airlines will launch "Yunnan Coffee Theme Flights" in collaboration with Starbucks China, supporting various regions in Yunnan Province [2] - The partnership aims to promote cultural and tourism activities by leveraging the extensive flight network of China Eastern Airlines and Starbucks' over 7,700 stores in China [2] - Both companies will also introduce a series of "green flight" initiatives, focusing on environmental themes during flights [2]