Core Points - The eighth China International Import Expo (CIIE) commenced on November 5, showcasing a collaboration between China Eastern Airlines and Starbucks China, highlighting their "Aviation + Coffee" cross-industry ecosystem [1][2] - During the expo, China Eastern Airlines and Starbucks China set up a Yunnan coffee tasting area, allowing guests to experience high-quality domestic coffee beans, and introduced enhanced member benefits for their joint loyalty program [1][2] Summary by Sections Collaboration and Events - China Eastern Airlines and Starbucks China have been in a comprehensive partnership since July 14, 2025, allowing nearly 200 million members to share the "Aviation + Coffee" ecosystem [2] - Over 100,000 cups of Starbucks coffee have been redeemed by China Eastern Airlines' "Eastern Miles" platinum and gold card members at Starbucks locations in airports nationwide [2] Member Benefits - As of November 1, 2023, the joint member benefits have been further optimized, with Starbucks' Diamond members continuing to enjoy in-flight Wi-Fi benefits and a new option to earn 1,000 points in the "Eastern Miles" program [2] - On the day of flying with China Eastern Airlines or Shanghai Airlines, platinum and gold card members can still receive complimentary coffee beverages at Starbucks locations in domestic airports [2]

Group 1 - China Eastern Airlines and Starbucks China have officially established a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecological experience for nearly 200 million members [1] - The partnership allows for full mutual benefits for members of both loyalty programs, including gift rewards and bonus points for various spending thresholds [1] - Members can enjoy exclusive shared benefits, such as free coffee at Starbucks locations in airports for certain loyalty cardholders on the day of their flight [1] Group 2 - China Eastern Airlines will launch "Yunnan Coffee Theme Flights" in collaboration with Starbucks China, supporting various regions in Yunnan Province [2] - The partnership aims to promote cultural and tourism activities by leveraging the extensive flight network of China Eastern Airlines and Starbucks' over 7,700 stores in China [2] - Both companies will also introduce a series of "green flight" initiatives, focusing on environmental themes during flights [2]