Group 1 - China Eastern Airlines and Starbucks China have officially established a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecological experience for nearly 200 million members [1] - The partnership allows for full mutual benefits for members of both loyalty programs, including gift rewards and bonus points for various spending thresholds [1] - Members can enjoy exclusive shared benefits, such as free coffee at Starbucks locations in airports for certain loyalty cardholders on the day of their flight [1] Group 2 - China Eastern Airlines will launch "Yunnan Coffee Theme Flights" in collaboration with Starbucks China, supporting various regions in Yunnan Province [2] - The partnership aims to promote cultural and tourism activities by leveraging the extensive flight network of China Eastern Airlines and Starbucks' over 7,700 stores in China [2] - Both companies will also introduce a series of "green flight" initiatives, focusing on environmental themes during flights [2]

Core Viewpoint - Eastern Airlines Xiamen Branch collaborates with Xiamen Gaoqi Airport to extend airline services to campus, enhancing travel convenience for students and promoting its brand influence [1][7]. Group 1: Service Innovation - The event features a pre-check-in service where staff assist students with check-in, seat selection, and baggage handling, allowing students to complete check-in procedures on campus with valid identification [3]. - This initiative aims to alleviate the hassle of long queues at airports during peak times, providing a more efficient travel experience for students [3]. Group 2: Brand Promotion - During the brand promotion segment, Eastern Airlines introduces exclusive service products such as "Teacher Good," "Student Benefits," and "Referrer Program" to faculty and students [5]. - The airline encourages participants to register for the "Oriental Mileage" membership, offering bonus miles and ticket discounts upon joining [5][6]. Group 3: Market Strategy - This campus check-in service and brand promotion activity is a significant step for Eastern Airlines in deepening its presence in the campus market and expanding its young customer base [7]. - The company is committed to providing personalized and differentiated quality services to various customer groups, with plans to explore more innovative service models in the future [7].