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茶咖日报|违规收集个人信息!多个茶咖知名品牌被通报
Guan Cha Zhe Wang· 2025-06-19 12:42
Group 1: Mobile Applications and Data Privacy - 64 mobile applications, including well-known brands like Starbucks and CoCo, have been reported for illegal collection and use of personal information [1][2] - This is not the first time tea brands have been named for personal information collection issues, with previous complaints regarding excessive data requests from users [1] - In March 2023, Shanghai Consumer Protection Commission found similar issues with brands like CoCo and Yi Dian Dian, where customers were forced to provide personal information to place orders [2] Group 2: Starbucks Store Closure - Starbucks will close its Guangzhou Taikoo Hui store on June 28 due to adjustments in the shopping mall's business layout [3] - The company emphasizes that store closures and renovations are part of its ongoing strategy to adapt to changing consumer demands and market conditions [3] - Nearby Starbucks locations will continue to provide services, ensuring customer access to their products [3] Group 3: New Tea Beverage Trends - New tea beverages are driving regional fruits like Huangpi and lychee to a national market, with brands like Luckin Coffee and Heytea incorporating these ingredients into seasonal products [4] - The trend includes a variety of regional specialties being introduced to the national market, breaking geographical barriers in product availability [4] - New tea brands are increasingly collaborating with supply chains to establish exclusive agricultural bases, enhancing product differentiation and consumer experience [4] Group 4: Nestlé's Investment in Brazil - Nestlé plans to invest 7 billion Brazilian Reais (approximately 9.3 billion RMB) in Brazil from 2025 to 2028, an increase from the previous investment of 6.3 billion Reais [5] - Brazil is Nestlé's third-largest market, with projected revenues of approximately 4 billion Swiss Francs (around 4.9 billion USD) in 2024 [5] - The new investment plan includes over 500 million Reais specifically for the coffee business, which is part of the overall investment strategy [5]