11月，壹览商业监测的30个连锁茶饮品牌，合计现有门店总量13.43万家，单月新开3190家、关闭2692 家，净增长498家，共有19个品牌实现正增长。 其中，沪上阿姨10月、11月都是净增门店数量最多的品牌，10月净增271家，11月净增231家；古茗、一 点点也保持着可观的增长，分别净增142家、190家。 当然，其他茶咖品牌们也在积极开新店。Tims咖啡将有12家新店于年底开业；Grid Coffee上周在广州开 设2家新店；BONJOUR本就山东菏泽首店将于12月31日正式营业。 也有品牌在收缩门店。位于郑州绿地新田360广场的乐乐茶门店将于2026年1月3日闭店，该店目前是乐 乐茶在郑州市的最后一家门店，如果该店永久关闭，则意味着乐乐茶或将全面退出郑州市场。 一些特殊形态的门店也在落地。 与店有关的事 各大品牌也在积极出海。 喜茶香港K11 Art Mall店重装开业，据品牌小红书官号评论其在上环也即将开设新店；奈雪的茶芭提雅 首店于12月26日开业，这也是其在泰国解锁的第3座城市；12月24日，WILLchá未来茶·京都左京店开启 试营业；12月26日，TANING挞柠加州首店开启试营业。 除此 ...

进入11月，茶咖行业围绕秋冬限定展开了一场激烈的新品竞赛。 据茶咖观察统计，今年11月，全国门店数量排名前十的茶咖品牌合计推出76款新品。其中，茶饮品牌共上新37款产品，包含7款回归产品；咖啡品牌上新39 款产品，包含5款回归产品。 茶饮品牌中，CoCo都可、茶百道、沪上阿姨、蜜雪冰城、甜啦啦、益禾堂都推出5款新品，其次是喜茶，推出3款新品；书亦烧仙草和古茗紧随其后，均上 新2款；咖啡品牌中，肯悦咖啡、瑞幸、星巴克均有7款新品上市；Times天好咖啡和库迪紧跟其后，均上新5款产品。霸王茶姬、沪咖已连续3个月没有上 新。 在延续了10月醇厚风味基调的同时，市场呈现"暖养"与"轻果"两种趋向：茶饮忙着"加料"养生，咖啡用果咖新品为冬季带来了"清爽感"。 茶饮领域，契合冬季的温暖热饮仍在持续增长，11月共推出20款奶茶新品，占茶饮新品总量的54.05%；其中中式糖水饮品成为今年秋冬的新潮流，共上市8 款新品，占茶饮新品总量的21.62%。 咖啡领域，本月共推出18款奶咖新品（含1款回归），占咖啡新品总量的46.15%；果咖新品也有增长，共推出9款奶咖新品（含3款回归），占咖啡新品总量 的23.07%。 茶底应用方面 ...

Investment Rating - The report maintains a "Positive" investment rating for the industry [1] Core Insights - The report highlights the growth in tourism between China and Cambodia, driven by the new visa-free policy, which is expected to boost tourist flows [5][15] - The breakfast market in China is identified as a significant opportunity, with major brands like Mixue and Guoming entering the segment [6][33] - The education sector is experiencing a shift towards vocational training due to declining numbers in traditional higher education applications, emphasizing employment-oriented education [39][44] - Lin Qingxuan, a high-end domestic skincare brand, is showing strong growth in both online and offline sales, with a notable increase in revenue and profit margins [45][50] Summary by Sections 1. Travel and Tourism - Cambodia has implemented a visa-free policy for Chinese citizens, expected to increase tourist numbers significantly, with a 45% year-on-year increase in Chinese tourists from January to October 2025 [5][15] - In November 2025, Hainan's duty-free shopping reached 2.38 billion yuan, a 27.1% increase year-on-year, despite a slight decrease in shopping visitors [23][24] 2. Breakfast Market - The breakfast market in China is valued at approximately 1.7 trillion yuan, with the external breakfast market estimated between 700 to 800 billion yuan [6][33] - Mixue has launched breakfast offerings in several cities, targeting consumers with affordable pricing [37][38] 3. Education Sector - The number of students taking the national college entrance examination has decreased for the first time in eight years, with a significant drop in graduate school applications [39][40] - Vocational education is gaining traction as students seek better employment outcomes, with a reported 95%+ employment rate in vocational programs [44] 4. Skincare Industry - Lin Qingxuan reported a revenue of 1.05 billion yuan in the first half of 2025, marking a 98.3% year-on-year increase, with online sales growing significantly [45][47] - The brand's product mix includes a high proportion of premium skincare items, contributing to improved profit margins [50][55] 5. Market Performance - The Hong Kong stock market saw the consumer services and media sectors underperforming, while the retail sector outperformed the market [59][65] - Notable stock performances included significant gains in retail and education sectors, with specific companies like Liufu Group and Gaoxin Retail leading the gains [65][66]

Core Insights - The article discusses the emerging trend of beverage brands, particularly coffee and tea chains, entering the breakfast market, indicating a shift in consumer behavior and market strategy [2][3][23] Group 1: Market Trends - Major beverage brands like Starbucks and Mixue Ice City are focusing on breakfast offerings, suggesting a strategic shift to capture consumer demand during this key meal period [2][4][22] - The trend of integrating food with beverages is becoming a standard practice rather than a differentiating factor, as seen with brands like Nayuki Tea and Tims Coffee [3][12][24] Group 2: Company Strategies - Starbucks launched a "Daily Breakfast" series in Shenzhen, offering value meal combinations at prices ranging from 25.9 to 31.9 yuan, which includes coffee and food items [6][8] - Tims Coffee has also entered the lunch market with a "Light Bagel Lunch Box" series, emphasizing health and freshness, indicating a broader strategy to attract consumers throughout the day [10][11] Group 3: Consumer Behavior - There is a growing consumer preference for convenient breakfast options, particularly among office workers and students, leading to increased demand for quick meal solutions [22][24] - The article highlights that breakfast consumption is becoming a necessity, with brands recognizing the importance of catering to this demand to enhance customer engagement and sales [22][26] Group 4: Competitive Landscape - The competitive landscape is shifting as beverage brands aim to capture a larger share of the breakfast market, which has traditionally been dominated by street vendors and local eateries [26][27] - The integration of food offerings is seen as a way to increase customer frequency and average transaction value, making it essential for brands to adapt to this evolving market [24][25]

Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][3][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks has been criticized for potentially violating privacy regulations, as users were not adequately informed about the marketing use of their location data [5][6][7]. - The company's privacy policy did not clearly state the use of location data for marketing purposes, which is a requirement under China's personal information protection laws [7][10]. Group 2: Industry Practices - The article notes that excessive data collection practices are common in the tea and coffee industry, with consumers expressing dissatisfaction over the collection of personal information such as phone numbers and location [10][11]. - Regulatory bodies have begun to scrutinize these practices, with Starbucks and other brands like Luckin Coffee and CoCo being called out for improper data collection [10][11]. - The competitive landscape in the digitalized restaurant market is driving brands to rely heavily on user data for targeted marketing and customer retention strategies [10][11]. Group 3: Company Response - In response to the complaints, Starbucks confirmed that it has discontinued the location-based promotional feature and emphasized its commitment to user privacy and experience improvement [8][11]. - The company is under pressure to enhance its promotional strategies, as indicated by a recent decline in average transaction value despite a growth in store transaction volume [11].

Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks to send notifications when users are near stores has been criticized for not being clearly stated in the app's privacy policy [4][5]. - The article emphasizes that location information is sensitive personal data and must be handled with care, requiring clear consent and purpose disclosure according to domestic regulations [7][8]. Group 2: Industry Practices - The article notes that the collection of user data, including phone numbers and location, has become standard practice in the food and beverage industry, leading to consumer dissatisfaction [10]. - Regulatory bodies have begun to scrutinize companies like Starbucks for their practices of inducing users to provide personal information, with multiple companies being called out for similar issues [10][11]. - The competitive landscape in the food and beverage sector is driving brands to rely heavily on data for digital operations, marketing, and customer retention strategies [10][11]. Group 3: Company Responses - In response to the complaints, Starbucks confirmed that the location-based promotional feature has been discontinued and expressed commitment to improving privacy protection and user experience [8][11]. - The article highlights that Starbucks is under pressure to enhance promotions and customer engagement through its app, especially as it faces competition from other brands like Luckin Coffee, which has successfully built a large user base [11].

Core Viewpoint - The article discusses the growing concern over privacy issues related to location-based marketing strategies employed by coffee and tea brands, particularly Starbucks China, which has faced complaints regarding excessive personal data collection and marketing push notifications based on users' real-time locations [1][4][8]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about being "tracked" by the app [4][8]. - The use of "geo-fencing" technology by Starbucks, which triggers notifications when users are near a store, has been criticized for not being clearly outlined in the app's privacy policy [5][6][8]. - The article highlights that many consumers have expressed dissatisfaction with the excessive collection of personal information by digital food and beverage services, indicating a broader trend in the industry [4][9]. Group 2: Regulatory Environment - Regulatory bodies have begun to scrutinize the practices of companies like Starbucks for frequently soliciting sensitive personal information, leading to multiple investigations and warnings [9][10]. - The article notes that in June 2023, Starbucks was among 64 mobile applications cited for improper collection and use of personal information [9]. Group 3: Industry Trends - The competitive landscape in the beverage industry is driving companies to rely heavily on data for digital operations, marketing, and customer retention strategies [9][10]. - Starbucks reported a 4% increase in store transaction volume for 2025, but a 5% decrease in average transaction value, prompting the company to enhance promotional efforts through its app [9][10]. - Other brands in the industry, such as Luckin Coffee and CoCo, have also faced similar complaints regarding data privacy, indicating a widespread issue across the sector [9][10].

Core Viewpoint - The article discusses the implications of location-based marketing in the food and beverage industry, particularly focusing on Starbucks China and the privacy concerns arising from its use of geofencing technology for targeted promotions. Group 1: Company-Specific Insights - Starbucks China has faced privacy complaints regarding its app's use of geolocation to send promotional notifications to users, raising concerns about being "tracked" [1][2] - The company confirmed that it has discontinued the geolocation-based promotional feature in response to user feedback and is committed to improving privacy protection [5] - Starbucks has previously been criticized for excessive data collection practices, including the solicitation of personal information such as phone numbers and location data [5][6] Group 2: Industry Trends and Challenges - The food and beverage industry is increasingly relying on digital tools and data collection for competitive advantage, with many brands, including Luckin Coffee and CoCo, also facing scrutiny for similar privacy issues [6][7] - The competitive landscape has intensified, with Starbucks reporting a 4% increase in store transaction volume but a 5% decrease in average transaction value, prompting the company to enhance promotional efforts [6][7] - The reliance on user data for personalized marketing raises significant privacy concerns, necessitating compliance with regulations that require clear user consent and purpose disclosure [4][7]

Core Viewpoint - The article discusses the privacy concerns surrounding Starbucks China's use of location-based marketing through its app, highlighting the tension between digital marketing strategies and compliance with personal information protection laws. Group 1: Privacy Concerns - Starbucks China faces a privacy complaint regarding its app's use of location-based push notifications, which some users perceive as intrusive tracking [1][3] - The app's privacy policy does not explicitly mention the use of location data for marketing purposes, raising compliance issues under China's personal information protection laws [3][4] - The company confirmed that the location-based marketing feature has been discontinued in response to user feedback [3] Group 2: Industry Practices - The use of location services for marketing is common in the beverage industry, with many brands collecting sensitive personal information such as phone numbers and location data [4][5] - Other companies in the industry, including Luckin Coffee and CoCo, have also faced scrutiny for similar practices of excessive data collection [4][5] - The competitive landscape in the beverage market drives companies to rely heavily on user data for personalized marketing and customer retention strategies [5] Group 3: Regulatory Environment - Regulatory bodies have begun to focus on the practices of beverage brands regarding personal information collection, with multiple companies being called out for violations [4][5] - The article notes that in June 2023, Starbucks and 64 other mobile applications were reported for improper collection and use of personal information [4]

Core Insights - The beverage industry is experiencing a seasonal shift with the introduction of autumn and winter-themed drinks, leading to a total of 77 new products launched by the top ten tea and coffee brands in October, an increase of 11.59% compared to August [2][4]. Tea Beverage Trends - Among tea brands, Cha Bai Dao leads with six new products, followed by Gu Ming with five, and Yi He Tang and CoCo with four each [4]. - The tea segment has seen a significant rise in milk tea offerings, with 30 new milk tea products launched in October, accounting for 83.33% of all new tea products, while fruit tea introductions have decreased to only three [8]. - Classic ingredients like taro and brown sugar pearls are being emphasized, with brands like Mi Xue Bing Cheng and Hu Shang A Yi focusing on multiple new taro products [21]. Coffee Beverage Trends - In the coffee sector, Lucky Coffee is the most active, launching ten new products, while Ruixing follows with seven [4]. - The trend towards richer flavors is evident, with 22 new milk coffee products introduced, making up 52.38% of all new coffee products [11]. - Innovative flavor combinations are being explored, such as salty-sweet boundaries and regional specialties, with products like Ruixing's salty milk tea and Ken Yue's rose milk latte [21]. Cross-Category Innovations - The boundaries between tea and coffee categories are increasingly blurred, with brands like Hu Shang A Yi and Gu Ming introducing coffee products, while coffee brands like Ruixing and Starbucks are venturing into non-coffee beverages [14]. - Green tea is the most frequently used base in new drinks, appearing in 10 products, which is 28.6% of the total, followed by black tea and flower tea [14]. Seasonal Ingredients - Seasonal ingredients are prominently featured, with cheese and pumpkin appearing in new products from multiple brands, enhancing the seasonal and comforting attributes of the drinks [20].