Core Viewpoint - Xiaomi Group, despite not participating in the automotive sector directly, is leveraging its financial subsidiary, Xiaomi Consumer Finance, to explore new lending opportunities, particularly in the context of the growing automotive market [1][17]. Group 1: Company Overview - Xiaomi Consumer Finance was established in May 2020, following the founding of Chongqing Xiaomi Microfinance Co., Ltd. in 2015 [3][4]. - The company holds a 50% stake in its consumer finance license, with Chongqing Rural Commercial Bank holding 30% [5][7]. - As of the end of 2024, Xiaomi Consumer Finance reported total assets of 21.68 billion yuan, net assets of 1.699 billion yuan, and a net profit of 115 million yuan [7]. Group 2: Financial Performance - From 2021 to 2024, Xiaomi Consumer Finance's total assets grew from 6.316 billion yuan to 21.68 billion yuan, while net profit increased from 3.68 million yuan to 115 million yuan [8][10]. - In 2023, the net profit of 100 million yuan positioned Xiaomi Consumer Finance outside the top 20 in the licensed consumer finance industry [10][11]. Group 3: Market Position and Strategy - Xiaomi's consumer finance operations are primarily supported by its mobile phone business, which lacks the extensive merchant resources that competitors like JD.com and Meituan possess [12][13]. - The company’s product offerings include "Sui Xing Jie" (small consumer loans), "Xing Yi Gou" (shopping installments), and "Xing Xiang Dai" (large offline loans), focusing on leveraging its 3C product advantages [16]. - Xiaomi Consumer Finance has not yet capitalized on the automotive financing opportunities presented by the "Xiaomi Car" project, which is being pursued by its second-largest shareholder, Chongqing Rural Commercial Bank [15][17]. Group 4: Industry Context - The consumer finance sector is experiencing intense competition, with many companies struggling to maintain profitability amid rising interest rates [18]. - Xiaomi Group is advised to focus more on forward-looking sectors such as automotive and AI, rather than solely on consumer finance [19].