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《花少7》热播带动消费新热潮 京东中秋健康礼赠送独家周边引关注
Sou Hu Wang· 2025-09-22 09:27
Group 1 - The core viewpoint of the articles highlights the successful integration of the health-focused lifestyle promoted by the show "Flowers and Youth Season 7" with the upcoming Mid-Autumn Festival, leading to a surge in consumer interest and engagement [1][3][7] - JD Health, as the exclusive title sponsor of "Flowers and Youth Season 7," has launched a special campaign that combines the show's IP with Mid-Autumn gifting scenarios, offering discounts and exclusive products related to the show [3][5] - The promotional strategy includes a straightforward discount offer of "30 off for every 300 spent" and a "1 yuan grab" event for popular health products, catering to the growing consumer preference for practical health gift boxes over traditional mooncake gift boxes [5][6] Group 2 - The product offerings include a range of health supplements featured in the show, such as vitamins and ginseng, along with limited edition merchandise that resonates with travel themes, enhancing the consumer experience [3][5] - Notable products include a star signature series featuring autographed photos from popular guests and collectible "star people" dolls, which have gained significant market attention [5] - The campaign provides clear guidance for consumers based on their needs, recommending specific health products for different demographics, such as seniors and working professionals, thus addressing the evolving health consumption trends [5][6]