Workflow
晒晒夏日系列新品Mokoko
icon
Search documents
迷你版Labubu今晚开售,二手交易平台价格翻番
Xin Lang Cai Jing· 2025-08-28 09:43
Core Viewpoint - The launch of the mini version of Labubu by Pop Mart has generated significant hype, with resale prices on secondary markets reaching up to 2,500 yuan, indicating strong demand and potential for high profitability [1][4]. Group 1: Product Launch and Market Response - The mini version of Labubu will officially go on sale on August 28, with resale prices on secondary platforms already doubling the official price [1]. - The mini Labubu set includes 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1,106 yuan [1]. - Other new products from Pop Mart, such as the Mokoko summer series and the Star Dream Meteorological Bureau plush blind boxes, have also seen significant price increases on secondary markets before their official release [4]. Group 2: Financial Performance - Pop Mart's revenue for the first half of the year reached 13.876 billion yuan, a year-on-year increase of 204.4%, with net profit attributable to shareholders at 4.574 billion yuan, up 396.5% [5]. - The revenue from plush products, which is the largest income source for Pop Mart, amounted to 6.14 billion yuan, accounting for 44.2% of total revenue, with a year-on-year growth of 1,276.2% [5]. - The overall revenue from THE MONSTERS series, which includes Labubu, reached 4.81 billion yuan in the first half of the year, marking a 668% increase and representing 34.7% of Pop Mart's total revenue [4].