8月22日，泡泡玛特官宣了mini版Labubu新品！这波新品分A/B两款，每款都有14个常规款+1个隐藏款——常规款概率为1:14， 隐藏款概率为1:168。单个盲盒卖79元，整套装1106元，线上8月28日22点开抢，线下要等8月29日。 官宣当天，泡泡玛特市值就稳稳站上4300亿港元！最新财报披露：2025年上半年泡泡玛特毛利率飙到70.3%，不仅碾压LVMH， 甚至快追上爱马仕了！其中，Labubu所属的THE MONSTERS系列营收暴涨668%，妥妥的"吸金王"。不过Labubu不是突然火 的，从推出到出圈，足足熬了7年。 （文章来源：21世纪经济报道） 反观明星做潮玩IP，路子就顺多了：周深的"周可可"5分钟卖了上千万，五月天的"卜卜"半年冲进毛绒玩具热销榜前三，周杰伦 的"周同学"更牛，手握200多个品牌联名，光IP授权就赚了10多亿。但明星IP也有隐患——跟明星本人绑定太深，一旦明星翻 车，IP价值立马清零。可即便这样，明星IP的赚钱潜力还是让人眼馋，现在都在想批量复制"Labubu"。 下一个顶流会是明星IP吗？它们到底怎么赚钱？打造"周同学"的巨星传奇又有啥商业版图？本期《21财料》跟你 ...

编辑 | 甄芹 本文自南都N视频APP·政商数据。 采写 | 南都N视频APP记者 黄培 "谁抢到了MOKOKO？1200元收！"8月21日晚，泡泡玛特旗下MOKOKO、星星人等多个热门IP发售新品，上架后 秒空。 泡泡玛特顶流新品秒空，二手溢价数倍199被炒至1200元 泡泡玛特此前发布新品预告后，大批网友梳理出必抢的新品清单，一直大热的MOKOKO位列第一。MOKOKO与 LABUBU同属THE MONSTERS中的精灵，有着粉红色毛发和爱心鼻子，耳朵戴花，是家族中的"颜值担当"。 不过，此次发售新品中，遭疯抢的不只顶流MOKOKO，还有今年上半年才推出毛绒玩具和手办的星星人。南都记 者留意到，此次的新品"好梦气象局"毛绒盲盒未发售已火，尤其是非隐藏款的"大风中凌乱"，以炸毛形象吸引不 少人，同样未发售已溢价。 未发售已溢价 发售后二级市场再涨价 该系列官方单个盲盒价格为79元，整端474元。目前，二手市场中，每个款式均溢价，隐藏款涨至599元，"大风中 凌乱"已超200元。 此外，泡泡玛特当晚发售的新品还有周深联名款《反深代词》搪胶毛绒，上架后也快速售罄，二手市场小幅溢 价。 毛绒品类一个月产能是去年同 ...

Core Insights - The founder of Pop Mart, Wang Ning, expressed confidence in achieving a revenue target of 300 billion CNY for the year, significantly higher than the initial goal of 200 billion CNY [1] - In the first half of 2025, Pop Mart reported a revenue of 138.8 billion CNY, representing a year-on-year growth of 204.4%, and an adjusted net profit of 47.1 billion CNY, up 362.8% [1] - The gross profit margin for the first half of 2025 reached a historical high of 70.3%, an increase of 6.3 percentage points year-on-year [1] Revenue and Profitability - Pop Mart's net profit attributable to shareholders was 45.74 billion CNY, marking a year-on-year increase of 396.5% [1] - The LABUBU IP generated 48.1 billion CNY in revenue in the first half of 2025, a staggering growth of 668.0% compared to the previous year, accounting for 34.7% of total revenue [2] - Other IPs such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO each surpassed 10 billion CNY in revenue, while 13 other IPs achieved over 1 billion CNY in revenue [2] Production Capacity - The production capacity for plush products has increased significantly, with current monthly output reaching approximately 30 million units, which is over ten times the capacity from the same period last year [1] - The supply chain head noted that the current monthly production volume is equivalent to what was previously produced in a year [1] Cost Management - The CFO highlighted that the increase in overseas sales, which have higher pricing than domestic sales, contributed to a 4 percentage point increase in gross profit margin [2] - The reduction in the proportion of externally sourced products and optimization of procurement costs led to a 1.5 percentage point increase in gross profit margin [2] - A decrease in the proportion of licensing and mold fees also contributed to an additional 0.8 percentage point increase in gross profit margin [2]

Core Viewpoint - Pop Mart's founder Wang Ning expressed confidence in achieving a revenue target of 300 billion yuan for the year, significantly higher than the initial goal of 200 billion yuan [1] Financial Performance - In the first half of 2025, Pop Mart reported a revenue of 138.8 billion yuan, representing a year-on-year increase of 204.4% [1] - The adjusted net profit for the same period was 47.1 billion yuan, showing a remarkable growth of 362.8% year-on-year [1] - The profit attributable to the company's owners reached 45.74 billion yuan, up 396.5% compared to the previous year [1] - Both revenue and net profit for the first half of 2025 exceeded the total figures for the entire previous year [1] Key Product Development - The LABUBU brand has become a global sensation, contributing 48.1 billion yuan in revenue, which is a staggering increase of 668.0% year-on-year [1] - LABUBU's revenue accounted for 34.7% of total revenue in the first half of 2025, up from 23.3% in the 2024 annual report [1] - A Mini version of LABUBU is set to be launched, expanding its usage scenarios beyond being attached to bags to now include mobile phones [1]

Core Viewpoint - Pop Mart is taking legal action against 7-Eleven in the U.S. for selling counterfeit versions of its LABUBU toys, highlighting the challenges of intellectual property protection in international markets [1][2]. Group 1: Legal Action and Counterfeiting - Pop Mart has confirmed that it is suing 7-Eleven for selling counterfeit LABUBU toys, with multiple U.S. consumers reporting the purchase of fake products [1][2]. - The counterfeit LABUBU toys, labeled as "LAFUFU," are being sold for $25 each in 7-Eleven stores, with complaints about their poor quality [2]. - Since June, customs authorities have been actively seizing counterfeit LABUBU products, with Shanghai customs alone confiscating 6,960 units [2]. Group 2: Expansion and Future Plans - Pop Mart's founder, Wang Ning, has expressed interest in producing a LABUBU movie, with several well-known film companies, including those in Hollywood, showing interest in collaboration [3][4][6]. - The company aims to expand its global presence, with over 46 million registered members and more than 400 stores in mainland China as of the end of last year [6]. - Wang Ning's ambition is to transform Pop Mart into a world-class Chinese consumer brand, akin to Disney [6].

Group 1 - The popularity of labubu has sparked a "toy frenzy" both online and offline, further invigorating the development of the trendy toy industry [1] - Chenghai District in Shantou, Guangdong Province, is a significant global toy manufacturing hub, housing over 60,000 toy companies and employing more than 300,000 workers, accounting for 33% of global toy production [1] - Agricultural Bank's Shantou branch has provided financial support to 127 toy companies in Chenghai, with loans exceeding 2.1 billion yuan, aiding the local toy industry in achieving its "trillion blueprint" [1] Group 2 - Agricultural Bank's Chenghai branch recommended the Zhongke Zhigu Toy Industrial Park to a toy company, offering favorable financing options including a mortgage loan of 8.32 million yuan with a minimum down payment of 20% and a 10-year term [2] - The collaboration between Agricultural Bank and Zhongke Zhigu Industrial (Guangdong) Co., Ltd. has resulted in 32 industrial property mortgage loans totaling over 110 million yuan [2] - Over 40 years, the Chenghai toy industry has evolved from small family workshops to a global toy manufacturing powerhouse, transitioning from OEM roles to brand creation [2]

Core Viewpoint - Letsvan has successfully launched its new original IP SIINONO, which has significantly boosted sales and marks a new phase in the company's development following its acquisition by Quantum Song [2][5][7]. Group 1: Product Launch and Sales Performance - SIINONO, a new original IP, was launched at MINISO LAND in Shanghai, selling thousands of blind boxes on the first day, resulting in a 31.3% increase in daily sales for the store [2]. - The product was also released simultaneously in 12 other cities, including Beijing, Guangzhou, Chengdu, and Nanjing, and is available on various online platforms such as Tmall and Douyin [2]. Group 2: Unique Design and Target Audience - The core character of SIINONO is a lively anthropomorphic rabbit, which emphasizes "individual authenticity and emotional companionship," distinguishing it from other cute IPs in the market [4]. - The design aims to resonate with users' emotions, providing support during emotional fluctuations and encouraging them to embrace their uniqueness, even if imperfect [4]. Group 3: Corporate Development and Strategy - Quantum Song acquired 61% of Letsvan, making it a wholly-owned subsidiary, which is noted as the largest acquisition in the domestic toy market this year [5]. - The successful launch of SIINONO demonstrates the effectiveness of the acquisition, showcasing the company's resource integration and multi-channel operational capabilities, marking a new stage in its development [7].

Core Insights - Letsvan launched a new IP called SIINONO at MINISO LAND in Shanghai, attracting significant attention from toy enthusiasts [2] - SIINONO is the first original IP released after the acquisition of Letsvan by Quantum Song, indicating a strategic move to enhance brand visibility and market presence [2][3] - The design of SIINONO emphasizes individuality and authenticity, differentiating it from other popular IPs in the market [2] Company Overview - Letsvan has developed 15 unique original IPs, including SIINONO and previous hits like WAKUKU, establishing a strong fan base among players [3] - The acquisition of Letsvan by Quantum Song in March 2023 marked the largest merger in the domestic toy market this year, allowing for enhanced resource allocation and strategic growth [3] Market Strategy - Quantum Song is leveraging a multi-channel strategy to deepen its presence in the toy market and expand consumer engagement [3] - The successful launch of SIINONO, following the popularity of WAKUKU, demonstrates the effectiveness of Quantum Song's market strategy and the explosive potential of its IPs [3]

Group 1 - The core viewpoint of the article highlights that Pop Mart has released a positive profit forecast, expecting revenue growth of no less than 200% and net profit growth of no less than 350% for the first half of 2025 compared to the same period last year [2] Group 2 - Pop Mart attributes its performance growth to three main factors: 1) Increased global recognition of its brand and IP, diversification of product categories driving revenue growth, and sustained high growth in all regional markets [4] - 2) Continuous increase in overseas revenue proportion, positively impacting gross profit and net profit, along with significant profit growth due to economies of scale [4] - 3) Ongoing optimization of product costs, enhanced expense management, and improved profitability [4] Group 3 - Since last year, Pop Mart has shown rapid development, with its IP LABUBU gaining global popularity in the first half of this year, further boosting the company's performance and stock price [4] - In Q1, Pop Mart reported an overall revenue increase of 165%-170% year-on-year, with Chinese revenue growing by 95%-100% and overseas revenue increasing by 475%-480% [4] - On June 12, Pop Mart's stock price reached a historical high of 283.4 HKD per share, and as of July 15, it closed at 253.4 HKD per share, with a total market capitalization of 340.3 billion HKD [4] Group 4 - However, as the LABUBU craze begins to fade, Pop Mart faces the challenge of promoting new IPs and achieving new growth, especially with the emergence of new competitors in the market [5]

Group 1 - The core viewpoint of the news is that Bubble Mart is experiencing significant growth, driven by the popularity of its LABUBU brand, with projected revenue and profit increases for the first half of the year [1][4] - Bubble Mart expects its revenue for the six months ending June 30, 2025, to increase by no less than 200% compared to the same period last year, and profit to grow by no less than 350% [1][4] - The company attributes its performance to the global recognition of its brands and IPs, a diverse product range, and continuous high growth in all regional markets, leading to an increase in overseas revenue proportion [4][7] Group 2 - LABUBU's popularity has led to a significant rise in Bubble Mart's stock price, which has increased by approximately 200% this year, reaching a market capitalization of 353.5 billion HKD [4][7] - Despite the success, there are concerns about over-reliance on a few popular IPs and the influx of new competitors in the collectible toy market, which raises questions about Bubble Mart's valuation and future prospects [7][10] - The secondary market for LABUBU collectibles has seen a 50% price drop recently, indicating potential volatility and market correction following initial hype [8][10]