Core Insights - The rise of private domain live streaming has led to targeted marketing practices that exploit elderly consumers through deceptive promotions and false claims [2][3] Group 1: Characteristics of Private Domain Live Streaming - Private domain live streaming is an interactive marketing model that targets specific user groups, utilizing established connections to engage with consumers [2] - This model features high conversion rates due to the targeted nature of the audience, who are often already familiar with the brand or product [2] - The closed and hidden nature of private domain live streaming complicates regulatory oversight, as it often occurs on less regulated third-party platforms [2] Group 2: Deceptive Practices and Consumer Rights Violations - Common deceptive practices include false advertising, exaggerated claims, and the use of fictitious identities to promote products as miracle cures [3] - Many products sold through these channels lack legitimate qualifications, with some being falsely marketed as having therapeutic effects [3] - Consumers face significant challenges in asserting their rights, as unscrupulous sellers often destroy evidence and evade accountability through various tactics [3] Group 3: Regulatory Challenges and Actions - Regulatory authorities face difficulties in monitoring and collecting evidence due to the nature of private domain content and the complexity of the supply chain [4] - Market regulatory departments have initiated 30 cases related to false advertising in private domain live streaming, with penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [5]