【#花1万6买的神药竟是普通保健品# 市场售价仅100多元[黑线]】#100多元的保健品卖1.6万元#近期， 江苏扬州一位80岁的老人（马女士）因为轻信网上所谓"老师"的伪科普宣传，花1.6万多元购买"高档药 品"治病，服用后却发现没有任何效果。当马女士想要退药时，对方却始终拒接电话。意识到可能被骗 后，马女士立刻报警。经警方调查，所谓的"高档药品"就是普通保健品，包装上仅标注了"健脾益肺"等 模糊功效，并无任何治疗功效说明。经民警核实，这款保健品的市场售价每盒仅100多元，与"孙老 师"的售卖价格相差百倍。在经销商的协助下，民警成功联系上了所谓的"孙老师"，在意识到问题的严 重性后，对方最终把钱全部退还给了马女士。 (央视网) ...

Core Insights - The rise of private domain live streaming has led to targeted marketing practices that exploit elderly consumers through deceptive promotions and false claims [2][3] Group 1: Characteristics of Private Domain Live Streaming - Private domain live streaming is an interactive marketing model that targets specific user groups, utilizing established connections to engage with consumers [2] - This model features high conversion rates due to the targeted nature of the audience, who are often already familiar with the brand or product [2] - The closed and hidden nature of private domain live streaming complicates regulatory oversight, as it often occurs on less regulated third-party platforms [2] Group 2: Deceptive Practices and Consumer Rights Violations - Common deceptive practices include false advertising, exaggerated claims, and the use of fictitious identities to promote products as miracle cures [3] - Many products sold through these channels lack legitimate qualifications, with some being falsely marketed as having therapeutic effects [3] - Consumers face significant challenges in asserting their rights, as unscrupulous sellers often destroy evidence and evade accountability through various tactics [3] Group 3: Regulatory Challenges and Actions - Regulatory authorities face difficulties in monitoring and collecting evidence due to the nature of private domain content and the complexity of the supply chain [4] - Market regulatory departments have initiated 30 cases related to false advertising in private domain live streaming, with penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [5]