2026.01. 27 "内卷式"竞争乱象已经严重危害了消费者的利益，更成为中国提升产品质量的阻力。为此，国家市场监管总 局针对"内卷式"竞争进行了整顿。 1月27日，市场监管总局召开专题新闻发布会，集中发布2025年综合整治"内卷式"竞争十大重大案件。这些 案件覆盖传统制造、平台经济、认证服务、直播营销等多个领域，展现出市场监管部门向恶性竞争"亮剑"、 维护公平竞争秩序、促进市场健康发展的坚定决心。 市场监管总局竞争协调司副司长赵春雷介绍，2025年市场监管部门针对"内卷式"竞争突出的重点领域加大执 法力度，坚持精准识别、重拳出击。"我们力求通过个案查办，达到'查处一案、警示一片、治理一域'的效 果，引导相关行业从无序竞争走向良性发展。"她指出，十大案件集中体现了监管"严"的基调、"准"的要求 和"治"的协同，旨在从根本上遏制"劣币驱逐良币"的恶性循环。 在回应关于充电宝行业的典型案件时，市场监管总局执法稽查局副局长南军表示，十大案件中深圳罗马仕科 技有限公司违反强制性产品认证规定及虚假宣传案反映出行业内存在的重销量、轻质量及低质低价"内卷 式"竞争问题。"此案的查处，有力警示和震慑了行业内相关经营主体，彰 ...

Core Viewpoint - The State Administration for Market Regulation (SAMR) is intensifying efforts to combat "involution" in competition by announcing ten major cases that highlight its commitment to maintaining fair market order and addressing various forms of unfair competition [2][4]. Group 1: Overview of Major Cases - The ten major cases cover a wide range of sectors, from traditional manufacturing to platform economies, and involve various stages from product manufacturing to certification services [4]. - The cases aim to demonstrate the effectiveness of enforcement actions and to guide industries towards healthy and sustainable development [4]. Group 2: Specific Cases - Case 1: "Putian Comes" chain enterprise was penalized for infringing trademark rights, dismantling a large-scale counterfeit network to curb low-price malicious competition [5]. - Case 2: Shenzhen Romoss Technology Co., Ltd. was fined for violating mandatory product certification regulations and false advertising, sending a clear regulatory signal for industry health [5]. - Case 3: A monopoly agreement involving four companies in the sodium dexamethasone raw material market resulted in a total fine of 362 million yuan, enhancing antitrust enforcement [5]. - Case 4: The merger between China Petroleum Group and CATL was approved to promote innovation and escape homogeneous competition [5]. - Case 5: Shanxi Laoge Trading Co., Ltd. faced penalties for false advertising and price fraud through live streaming, with fines totaling 5.6 million yuan [5]. Group 3: Regulatory Focus and Future Actions - The SAMR emphasizes a "zero tolerance" approach towards infringement, quality violations, and monopoly agreements, showcasing strong regulatory constraints [7]. - Future actions will focus on maintaining high-pressure enforcement, improving long-term regulatory mechanisms, and promoting a market order characterized by quality and fair pricing [7][29]. - The SAMR will continue to address the complexities of "involution" in various industries, aiming for targeted governance and effective law enforcement [7].

"内卷式"竞争乱象已经严重危害了消费者的利益，更成为中国提升产品质量的阻力。为此，国家市场监 管总局针对"内卷式"竞争进行了整顿。 1月27日，市场监管总局召开专题新闻发布会，集中发布2025年综合整治"内卷式"竞争十大重大案件。 这些案件覆盖传统制造、平台经济、认证服务、直播营销等多个领域，展现出市场监管部门向恶性竞 争"亮剑"、维护公平竞争秩序、促进市场健康发展的坚定决心。 市场监管总局竞争协调司副司长赵春雷介绍，2025年市场监管部门针对"内卷式"竞争突出的重点领域加 大执法力度，坚持精准识别、重拳出击。"我们力求通过个案查办，达到'查处一案、警示一片、治理一 域'的效果，引导相关行业从无序竞争走向良性发展。"她指出，十大案件集中体现了监管"严"的基 调、"准"的要求和"治"的协同，旨在从根本上遏制"劣币驱逐良币"的恶性循环。 据悉，下一步市场监管总局将坚持问题导向与目标导向，保持执法高压态势，完善长效监管机制，综合 运用执法办案、合规指引、竞争倡导等多种手段，推动形成优质优价、良性竞争的市场秩序，为构建全 国统一大市场、推动高质量发展提供有力保障。 （文章来源：第一财经） 在回应关于充电宝行业的典型案 ...

新京报讯（记者陈琳）1月27日，市场监管总局召开专题新闻发布会，集中通报2025年综合整治"内卷 式"竞争十大重大案件。其中，两起涉及私域直播领域虚假宣传的典型案例引发关注。市场监管总局价 监竞争局一级巡视员杨洪丰指出，这两起案件分别从平台"帮助虚假宣传"和商家"直接实施虚假宣传"两 个环节入手，精准适用法律，实现全链条打击，旨在"查处一案、警示一片、规范行业"。 这两起案件中，依法对当事人何某某通过私域营销实施食品违法、将抖音平台流量引流至微信进行违规 交易的行为予以查处；查处广州赞赏信息科技有限公司虚假宣传案。该案责令当事人停止违法行为，并 处罚款合计110万元。 杨洪丰介绍，近年来，部分不法商家借"健康讲座""直播福利"等名义，将消费者引流至私域直播间进行 虚假营销，严重侵害消费者权益。对此，市场监管部门持续强化民生领域反不正当竞争执法，严厉打击 此类违法违规行为。 首先，专项治理，严打涉老领域虚假宣传。去年，市场监管总局部署全国系统开展老年人药品、保健品 虚假宣传专项整治，严查侵害老年人权益行为。其间共征集线索近万条，查办案件6175件，罚没金额过 亿元，责令整改主体近5000家，并将一批违规违纪线索 ...

Core Insights - Shanghai Lingang plans to establish 10 OPC (One Person Company) communities over the next three years, aiming to gather 1,000 teams and 10,000 creators [1] - The "C⁵ Engine" entrepreneurial support system has been introduced to empower individual entrepreneurs throughout their startup lifecycle [2] - The establishment of the "Lingang New Area OPC⁵ Development Alliance" aims to create a high-level innovation ecosystem by integrating various stakeholders [6] Group 1: OPC Development Strategy - The "Action Plan" for promoting OPC development includes five dimensions: Connect, Cost, Chance, Compliance, and Community [2] - The plan aims to lower the barriers for individual entrepreneurship and enhance innovation efficiency through institutional innovation and resource integration [2][3] - The first five tracks for OPC include cross-border data, digital culture, live marketing, intelligent networking, and software information [3] Group 2: Support Services and Resources - Four specialized service packages for OPCs have been launched, covering operations, digital services, finance, and promotion, with over 60 specific services [3][8] - The "Super Individual (OPC) 288 Action" provides support such as zero-cost office and accommodation, financing options, and resource matching [4][5] - The alliance will facilitate collaboration between chain enterprises and OPCs, providing essential resources and support for growth [6][7] Group 3: Ecosystem and Collaboration - Chain enterprises play a crucial role in empowering OPCs by offering incubation platforms, core resources, and collaborative opportunities [6][7] - The focus is on creating a cross-disciplinary ecosystem that connects various sectors, including culture, technology, and business [7] - The initiative aims to help OPCs transition from local to global markets by providing access to international marketing resources and logistics [7][8]

Core Insights - The rise of private domain live streaming has led to targeted marketing practices that exploit elderly consumers through deceptive promotions and false claims [2][3] Group 1: Characteristics of Private Domain Live Streaming - Private domain live streaming is an interactive marketing model that targets specific user groups, utilizing established connections to engage with consumers [2] - This model features high conversion rates due to the targeted nature of the audience, who are often already familiar with the brand or product [2] - The closed and hidden nature of private domain live streaming complicates regulatory oversight, as it often occurs on less regulated third-party platforms [2] Group 2: Deceptive Practices and Consumer Rights Violations - Common deceptive practices include false advertising, exaggerated claims, and the use of fictitious identities to promote products as miracle cures [3] - Many products sold through these channels lack legitimate qualifications, with some being falsely marketed as having therapeutic effects [3] - Consumers face significant challenges in asserting their rights, as unscrupulous sellers often destroy evidence and evade accountability through various tactics [3] Group 3: Regulatory Challenges and Actions - Regulatory authorities face difficulties in monitoring and collecting evidence due to the nature of private domain content and the complexity of the supply chain [4] - Market regulatory departments have initiated 30 cases related to false advertising in private domain live streaming, with penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [5]

Core Insights - The article highlights the increasing issue of fraudulent marketing practices targeting the elderly through private live streaming sessions, which have led to significant regulatory actions by market supervision authorities [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated 30 cases related to false advertising in private live streaming, with 6 cases against platforms and 24 against merchants, resulting in penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [1]. - Regulatory bodies are enhancing their monitoring and enforcement capabilities to combat unfair competition and protect consumer rights, particularly for the elderly [3]. Group 2: Characteristics of Private Live Streaming - Private live streaming is characterized by targeted marketing to specific user groups, high conversion rates due to pre-existing brand recognition, and a closed, less regulated environment [1]. - The operational models in private live streaming are diverse, including store-based, cloud store, and community store formats, complicating the industry landscape [1]. Group 3: Issues in Private Live Streaming - Prominent issues include false advertising, exaggerated product claims, and the use of fake expert personas to mislead consumers, particularly the elderly [2]. - Many products sold through private live streaming lack legitimate qualifications, with some falsely marketed as having therapeutic effects [2]. - Consumers face challenges in asserting their rights due to tactics employed by fraudulent merchants, such as destroying evidence and delaying refunds [2]. Group 4: Challenges in Regulation - Regulatory authorities face difficulties in monitoring and collecting evidence in the private domain, as well as tracing the supply chain [3]. - Efforts are being made to improve electronic evidence collection, cross-regional collaboration, and comprehensive regulatory measures to enhance consumer protection [3].

Group 1 - The rapid development of artificial intelligence has led to the emergence of DeepSeek phishing websites, with nearly 3,000 monitored in just two months across the province [1] - The provincial market supervision bureau has initiated special governance actions, monitoring over 2,200 accounts and 4,700 internet information pieces, and has transferred relevant leads for local verification [1] - A total of 4,384 internet-related cases have been investigated, with 1,132 pieces of suspected illegal online transaction monitoring data handed over for further action [1] Group 2 - The provincial market supervision bureau has established a long-term governance system, including the formulation of local standards for online live marketing management and compliance requirements for digital human live broadcasts [2] - The bureau plans to enhance the network market monitoring system and strengthen technical support and special guidance for grassroots agencies to achieve real-time monitoring and precise strikes against unfair competition [2] - There will be an increase in online law enforcement efforts, improved inter-departmental collaboration, and the establishment of a long-term mechanism to optimize the market environment and promote high-quality economic development [2]