Core Insights - The 36th Shanghai Tourism Festival has successfully launched the "Happy Summer" themed weeks, resulting in a total tourism consumption of 152.4 billion yuan from July to August, a 27% year-on-year increase [1] - The "Classic Activity Season" of the festival will run from September 1 to October 6, featuring six major themed activities to enhance Shanghai's cultural and tourism influence [1] Group 1: Festival Activities - The Shanghai Tourism Festival parade will take place on September 13, showcasing 25 floats and 24 performance teams from 15 countries, emphasizing cultural exchange and inclusivity [2] - From September 14 to 28, the floats will tour 10 districts, inviting both domestic and international tourists to experience the city's charm [2] - The festival will conclude with an immersive night event on October 6 at the Pudong Expo Park, blending traditional and modern cultural elements [2] Group 2: Thematic Focus - The "Classic Activity Season" will feature six themes: urban exploration, shopping tourism, cultural and artistic experiences, national style tourism, online smart tourism, and rural leisure activities, with over 200 high-quality events planned [3][4] - A half-price ticket promotion for popular attractions will run from September 13 to 19, covering over 60 tourist sites [3] Group 3: Integration and Collaboration - The festival will integrate with other major events like the Shanghai International Light Festival and the Shanghai International Arts Festival, creating a synergistic effect to enhance cultural tourism [5][6] - The festival will also introduce travel products linked to sports events, expanding the tourism market [6] - Five sub-venues will be established in various regions to showcase local cultural tourism resources and activities [6]