《报告》中，长沙多项指标数据位居相关排名前十，长沙消费结构指数排名第1，教育文化娱乐指标排名第1， 生活用品及服务指标排名第3，银发经济指标排名第5，社会消费品零售总额指标排名第5，消费政策数量排名第 7，会展经济指标排名第8……亮眼数据背后，是长沙活力十足的消费市场。 五大维度"丈量"城市消费 "与其他类似的报告不同，《报告》构建了一套涵盖消费规模、消费结构、消费环境、消费方式、消费活跃度5 大维度、28项具体指标的综合评价体系，力求全方位描绘城市消费发展的真实图景。"湖南师范大学商学院副教 授、创新创业实践教育中心执行主任蔡国良介绍，本报告系国家社科基金一般项目：宏观经济不确定性背景下 心理契约重构与居民消费促进机制研究的研究成果，研究团队运用文献研究、专家评估与主成分分析等方法， 结合官方统计与多源数据，最终形成0—100分的城市消费发展综合指数。 《报告》显示，消费发展综合指数前五强分别是深圳、广州、上海，杭州、北京。从五大维度来看，27座城市 的表现又各有侧重。 消费规模是衡量城市消费市场总体容量和活跃程度的基础指标，直接反映了城市消费市场的大小和强度，是城 市经济活力的重要体现，消费规模指数前五强 ...

Core Insights - The 36th Shanghai Tourism Festival has successfully launched the "Happy Summer" themed weeks, resulting in a total tourism consumption of 152.4 billion yuan from July to August, a 27% year-on-year increase [1] - The "Classic Activity Season" of the festival will run from September 1 to October 6, featuring six major themed activities to enhance Shanghai's cultural and tourism influence [1] Group 1: Festival Activities - The Shanghai Tourism Festival parade will take place on September 13, showcasing 25 floats and 24 performance teams from 15 countries, emphasizing cultural exchange and inclusivity [2] - From September 14 to 28, the floats will tour 10 districts, inviting both domestic and international tourists to experience the city's charm [2] - The festival will conclude with an immersive night event on October 6 at the Pudong Expo Park, blending traditional and modern cultural elements [2] Group 2: Thematic Focus - The "Classic Activity Season" will feature six themes: urban exploration, shopping tourism, cultural and artistic experiences, national style tourism, online smart tourism, and rural leisure activities, with over 200 high-quality events planned [3][4] - A half-price ticket promotion for popular attractions will run from September 13 to 19, covering over 60 tourist sites [3] Group 3: Integration and Collaboration - The festival will integrate with other major events like the Shanghai International Light Festival and the Shanghai International Arts Festival, creating a synergistic effect to enhance cultural tourism [5][6] - The festival will also introduce travel products linked to sports events, expanding the tourism market [6] - Five sub-venues will be established in various regions to showcase local cultural tourism resources and activities [6]