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“青春”守护“银发”,00后涌入养老行业
Hu Xiu· 2025-07-03 09:31
Core Viewpoint - The aging industry, once labeled as a "sunset industry," is being redefined by the younger generation, particularly those born in the 2000s, who are bringing new ideas, technologies, and services to the sector, transforming it into a vibrant opportunity rather than a stagnant field [2][9][12]. Group 1: Industry Trends and Developments - In 2023, 29 new undergraduate programs were added to the directory of ordinary higher education institutions, including "Geriatric Medicine and Health" and "Health and Medical Security," indicating a growing recognition of the needs of the aging population [1]. - By the end of 2024, the population aged 60 and above in China is expected to exceed 300 million, marking a significant demographic shift towards a moderately aging society [10]. - The government has introduced policies to address population aging, highlighting the importance of coordinated development in the elderly care industry, which is entering a critical "window" and "golden period" for growth [10][11]. Group 2: Talent Development and Education - The Ministry of Civil Affairs and 12 other departments have issued guidelines to strengthen the talent pool in elderly care services, focusing on attracting, training, and retaining skilled professionals [4]. - As of 2023, there are over 770 higher education programs related to elderly care, with more than 3,300 vocational programs, reflecting a robust educational response to the aging population [4]. Group 3: Opportunities and Challenges - The aging market presents significant opportunities, including the activation of the silver economy and the potential for technological innovation and industry upgrades [11][20]. - Despite the challenges posed by an aging population, such as increased social security burdens and labor productivity issues, the market's potential remains vast, with a pressing need for innovative solutions [11][20]. Group 4: Young Innovators in the Industry - Young professionals in the elderly care sector are leveraging innovative approaches, such as AI-assisted products and new media strategies, to enhance the quality of care and engagement for the elderly [22][25]. - The experiences of young individuals entering the field highlight a shift in perception, as they aim to create meaningful connections and improve the lives of older adults through empathy and creativity [22][24]. Group 5: Future Outlook - The development of the elderly care industry is ongoing, with a focus on long-term growth and sustainability, as emphasized by young professionals who view their entry into the field as the beginning of significant change [26][27].