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上半年国内出游人次创新高 双节京沪穗蓉杭等城市热度或超去年
Core Insights - The demand for domestic travel among residents has been consistently strong, with 3.285 billion trips and total spending reaching 3.15 trillion yuan in the first half of 2025, setting a new record [1] Group 1: Tourism Product Supply Characteristics - The supply of high-quality tourism products has become more abundant, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500, with a county coverage rate of 97% [2] - The "fusion" products have emerged as a highlight, integrating tourism with agriculture, industry, and sports, thereby extending the industrial chain and creating new growth points [2] - The "technological" aspect of products has significantly enhanced, with the development of smart tourism and the introduction of AI robots and exoskeleton devices in scenic areas to improve visitor experiences [3] - The emergence of "specialized" products caters to diverse and personalized demands, with a notable increase in tourism trains, which saw a 26% year-on-year growth in the first eight months of the year [3] Group 2: Upcoming Travel Trends - With the Mid-Autumn Festival and National Day approaching, a surge in travel is expected, particularly in popular cities like Shanghai, Chengdu, and Beijing, with outbound tourism to Japan, South Korea, and Southeast Asia anticipated to rise significantly [5] - Despite the growth, challenges exist, such as the blind development of tourism projects without considering local resources, leading to inefficiencies and waste [5] - The Ministry of Culture and Tourism plans to work with relevant departments to address these issues and optimize tourism product supply to support high-quality development in the industry [5]