Core Insights - The upcoming holiday season is expected to see a significant rise in "tech tourism," driven by the integration of AI and other technologies in cultural and tourism sectors [1][2] - The Ministry of Culture and Tourism has emphasized the importance of cultural creativity, technological innovation, and industry integration to stimulate new development momentum [1] Group 1: Technological Integration in Tourism - Many tourist attractions are now utilizing AI robots for guiding visitors, enhancing the overall experience with features like scenic explanations and interactive performances [1] - Notable examples include the introduction of exoskeleton devices in scenic areas like Mount Tai and Huangshan, which assist visitors in enjoying the natural beauty more comfortably [1] - The trend of "smart tourism" is expected to account for over one-third of the total tourism economy in the coming year, highlighting the growing importance of technology in the sector [2] Group 2: Factors Driving the Popularity of Tech Tourism - The advancement of "Made in China" technologies, such as AI, VR, and 5G, has made significant contributions to the appeal of tech tourism, showcasing China's technological prowess [3] - There is a growing interest among younger generations in technology-driven experiences, evidenced by the popularity of educational travel programs, with projections indicating over 30 million visitors to science museums during the summer of 2025 [3] - The essence of tech tourism lies in the synergy between technological advancements and the soft power of the cultural tourism industry, with public services acting as a crucial bridge to enhance visitor experiences [3]

Core Insights - The demand for domestic travel among residents has been consistently strong, with 3.285 billion trips and total spending reaching 3.15 trillion yuan in the first half of 2025, setting a new record [1] Group 1: Tourism Product Supply Characteristics - The supply of high-quality tourism products has become more abundant, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500, with a county coverage rate of 97% [2] - The "fusion" products have emerged as a highlight, integrating tourism with agriculture, industry, and sports, thereby extending the industrial chain and creating new growth points [2] - The "technological" aspect of products has significantly enhanced, with the development of smart tourism and the introduction of AI robots and exoskeleton devices in scenic areas to improve visitor experiences [3] - The emergence of "specialized" products caters to diverse and personalized demands, with a notable increase in tourism trains, which saw a 26% year-on-year growth in the first eight months of the year [3] Group 2: Upcoming Travel Trends - With the Mid-Autumn Festival and National Day approaching, a surge in travel is expected, particularly in popular cities like Shanghai, Chengdu, and Beijing, with outbound tourism to Japan, South Korea, and Southeast Asia anticipated to rise significantly [5] - Despite the growth, challenges exist, such as the blind development of tourism projects without considering local resources, leading to inefficiencies and waste [5] - The Ministry of Culture and Tourism plans to work with relevant departments to address these issues and optimize tourism product supply to support high-quality development in the industry [5]

Core Viewpoint - The press conference highlighted the achievements in the cultural and tourism sectors during the "14th Five-Year Plan" period, emphasizing the continuous growth in travel demand and the commitment to enhancing tourism experiences for the public [1] Group 1: Product Supply Enhancement - A total of 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions have been launched, bringing the total to 16,500, with county coverage reaching 97% [1] - 40 new national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters have been established, with over 1,400 provincial-level resorts and leisure streets [1] - 597 national key rural tourism villages and towns have been identified, totaling 1,597, while 300 classic red tourism sites are being optimized [1] Group 2: Integration of Products - The "Tourism+" initiative promotes the integration of tourism with agriculture, industry, and sports, creating new growth points and extending the industry chain [2] - Local developments in rural tourism incorporate creative research, aesthetic living, and local cuisine, enhancing the livability and attractiveness of rural areas [2] - The Beijing Winter Olympics has been leveraged to promote the integration of ice and snow culture, tourism, and sports, with 26 national-level ski tourism resorts being developed [2] Group 3: Technological Advancements - The development of smart tourism is being accelerated, with 36 smart tourism solutions and 39 typical cases of smart tourism for the elderly being implemented [2] - AI robot guides and exoskeleton devices for hiking have been introduced in various scenic spots, enhancing visitor experiences [2] Group 4: Customized and Specialized Products - The industry is responding to diverse and personalized tourist demands by promoting customized and specialized tourism products [3] - From January to August, 1,551 tourist trains were operated, a 26% increase year-on-year, with 93,000 passengers, 80% of whom were elderly [3] - The development of cruise ships, yachts, and boats has been promoted, with Shanghai receiving 209 international cruise visits and nearly 1.36 million cruise passengers in the first eight months, a 49.9% increase [3] Group 5: Future Focus - The industry acknowledges the challenges of ineffective projects and is committed to guiding local areas to optimize tourism product supply and ensure sustainable high-quality development [3]