Core Insights - Ctrip Group reported a significant increase in its financial performance for Q2 2025, with total bookings on its international OTA platform growing by over 60% year-on-year [1] - The inbound tourism bookings saw a remarkable growth of over 100% year-on-year, while outbound hotel and flight bookings surpassed pre-pandemic levels by 120% [1] - National cross-border flight capacity has recovered to 84% of pre-pandemic levels [1] Inbound Tourism - The growth in inbound tourism is primarily driven by demand from South Korea and Southeast Asia, which are the two largest source markets [1] - In the first half of 2025, the total number of inbound visitors increased by 30%, with 71% of these visitors coming from visa-exempt regions [1] Strategic Initiatives - Ctrip has launched the "Smart Travel Future" hotel empowerment program aimed at enhancing hotel performance in terms of inbound orders, new customer growth, and operational efficiency [1] - This initiative is designed to create a growth community between the platform and hotels [1]

Core Insights - The hotel industry is undergoing a transformation driven by technology, particularly through Ctrip's "Smart Travel Future" hotel empowerment plan aimed at addressing efficiency bottlenecks and enhancing inbound service capabilities [1] - Ctrip plans to cover 200,000 partner hotels over the next three years, targeting a 100% annual growth in inbound travel orders and new customer acquisition [1] Group 1: Language Barrier Solutions - Language barriers have historically limited mid-range hotels from accessing the international tourist market, resulting in lost opportunities [2] - Ctrip's multi-language AI system enables real-time translation in 26 languages, significantly improving communication efficiency for hotels lacking foreign language staff [2][4] - Hotels utilizing this system have reported a threefold increase in overseas inquiry handling efficiency, with inbound orders surpassing 50% for the first time [2] Group 2: Market Expansion through Innovation - Ctrip's empowerment plan combines content marketing and experiential offerings to help hotels reach new customer segments and achieve a 100% increase in new customer growth [5] - Collaborative products like "Hotel + Cultural Experience" have led to a nearly 20% increase in average transaction value for participating hotels [5] - Ctrip is also targeting different demographics, such as students, with exclusive offers that have attracted over 100,000 bookings in a month [5] Group 3: Operational Efficiency through AI - Many low-star hotels face operational challenges, but Ctrip's AI tools are helping them improve efficiency by automating 80% of daily inquiries and reducing training time for new staff [7][9] - The AI Merchant Assistant provides strategic insights for hotels to enhance their competitive positioning and optimize marketing efforts [7][10] - This technology is expected to elevate operational efficiency by 100%, laying a foundation for sustainable business practices in the hotel industry [12]