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会展激活文旅新势能,答案就在2025 IPX世界文旅流量大会!
Zhong Guo Jing Ji Wang· 2025-08-25 02:37
Group 1 - The core viewpoint of the articles emphasizes the growing significance of the exhibition economy as a driving force for the cultural tourism industry in Shenzhen, highlighting its potential to stimulate new consumption patterns [1][3][11] - The exhibition economy is described as a vast economic ecosystem, with an industry multiplier effect of approximately 1:9, indicating that for every unit of revenue generated by exhibition venues, about nine units of revenue are generated in related industries [1][2] - Shenzhen is positioning itself as a leader in the exhibition economy, aiming to become the "first city for inbound consumption" by leveraging its young consumer base and vibrant cultural and creative industries [3][10] Group 2 - The articles illustrate how exhibitions have evolved beyond mere business gatherings to become significant catalysts for cultural tourism consumption, with cities like Singapore and Tokyo showcasing the spillover effects of exhibitions on local economies [2][4] - Shenzhen's approach to exhibitions includes innovative designs and operations that attract a diverse audience, transforming attendees from passive observers into active participants in cultural experiences [4][6] - The Shenzhen Cultural Tourism Promotion Association plays a crucial role in integrating cultural, tourism, and consumption resources, organizing influential events like the Shenzhen International IP Licensing Industry Expo [5][7] Group 3 - The upcoming "2025 IPX World Cultural Tourism Flow Conference" is highlighted as a significant event for Shenzhen, aiming to showcase the city's cultural tourism potential and attract global attention [8][9] - The conference will feature various activities, including forums and exhibitions, designed to engage both industry professionals and the general public, promoting immersive cultural experiences [8][9] - The articles note that Shenzhen's strategic layout in the exhibition economy and cultural tourism consumption aims to create natural growth in urban tourism while providing immersive experiences for both inbound tourists and local residents [9][10]