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会展激活文旅新势能,答案就在2025 IPX世界文旅流量大会!
Zhong Guo Jing Ji Wang· 2025-08-25 02:37
Group 1 - The core viewpoint of the articles emphasizes the growing significance of the exhibition economy as a driving force for the cultural tourism industry in Shenzhen, highlighting its potential to stimulate new consumption patterns [1][3][11] - The exhibition economy is described as a vast economic ecosystem, with an industry multiplier effect of approximately 1:9, indicating that for every unit of revenue generated by exhibition venues, about nine units of revenue are generated in related industries [1][2] - Shenzhen is positioning itself as a leader in the exhibition economy, aiming to become the "first city for inbound consumption" by leveraging its young consumer base and vibrant cultural and creative industries [3][10] Group 2 - The articles illustrate how exhibitions have evolved beyond mere business gatherings to become significant catalysts for cultural tourism consumption, with cities like Singapore and Tokyo showcasing the spillover effects of exhibitions on local economies [2][4] - Shenzhen's approach to exhibitions includes innovative designs and operations that attract a diverse audience, transforming attendees from passive observers into active participants in cultural experiences [4][6] - The Shenzhen Cultural Tourism Promotion Association plays a crucial role in integrating cultural, tourism, and consumption resources, organizing influential events like the Shenzhen International IP Licensing Industry Expo [5][7] Group 3 - The upcoming "2025 IPX World Cultural Tourism Flow Conference" is highlighted as a significant event for Shenzhen, aiming to showcase the city's cultural tourism potential and attract global attention [8][9] - The conference will feature various activities, including forums and exhibitions, designed to engage both industry professionals and the general public, promoting immersive cultural experiences [8][9] - The articles note that Shenzhen's strategic layout in the exhibition economy and cultural tourism consumption aims to create natural growth in urban tourism while providing immersive experiences for both inbound tourists and local residents [9][10]
“新”文旅催生“新鲜职业”“新潮消费” 民生产业、幸福产业释放炫彩“新”活力
Yang Shi Wang· 2025-05-20 03:16
Group 1 - The 15th China Tourism Day was celebrated on May 19, 2025, with various activities across the country to enhance cultural and tourism experiences for visitors [2][20] - In Jiangsu, 1,573 unique cultural and tourism activities were organized, including ticket discounts and promotional packages to attract global tourists [7] - The opening of a new cruise route on the Huangpu River in Shanghai connects iconic attractions, filling a gap in the southern section of the river [1] Group 2 - The Dunhuang Mogao Grottoes launched a service platform that supports 24 languages and 41 currencies, improving ticket reservation and payment processes for inbound tourists [4] - The first "Jinghe" tourism train from Beijing to Xinjiang commenced its journey on May 19, 2025, with over 460 passengers, primarily seniors [13][15] - In Hubei, 581 cultural and tourism measures were introduced, with over 70 scenic spots offering free admission until the end of May [22] Group 3 - The number of inbound and outbound foreign visitors reached 1.115 million during the recent "May Day" holiday, marking a 43.1% year-on-year increase [32] - In 2024, the total number of inbound and outbound foreign visitors was 64.882 million, an 82.9% increase from the previous year, with total inbound tourist spending reaching $94.2 billion, up 77.8% [34] - The optimization of visa, transportation, payment, and tax refund policies has contributed to the growing popularity of "China Travel" among foreign tourists [42] Group 4 - New professions related to tourism, such as inbound tourism planners and Hanfu makeup artists, have emerged, reflecting the growth of the cultural tourism market [45][50] - The trend of "experiential travel" is gaining traction, with tourists increasingly seeking immersive experiences rather than traditional sightseeing [54] - The rise of drone performances in tourism showcases the innovative spirit of new professions like drone flight planners [61]
酒店“推窗见虎”!湖州夜宿、夜游发力,“五一”后旅游持续“吸金”
Sou Hu Cai Jing· 2025-05-10 14:49
Core Insights - The article highlights the growing trend of innovative and diversified consumption scenarios in the cultural and tourism sector, particularly in Huzhou, Zhejiang, as a means to boost tourism consumption [1] Group 1: Tourism Trends - The integration of hotels and scenic spots has effectively extended visitor stay durations, as evidenced by full occupancy rates at local hotels [6] - The opening of the Huzhou-Suzhou high-speed railway has facilitated easier access for tourists from nearby cities, enhancing the overall visitor experience [8] Group 2: Visitor Statistics - During the "May Day" holiday, Huzhou welcomed approximately 5.49 million visitors, marking a 13.9% increase compared to the same period last year [10] - On the first weekend following the holiday, around 40,000 visitors were recorded at the Nanzhang Ancient Town [10] Group 3: New Offerings and Experiences - New tourism products and experiences, such as immersive animal feeding and themed hotel designs, are attracting families and enhancing the appeal of local attractions [3][4] - Innovative night tourism scenes, including street markets and night shows, have significantly increased nighttime visitor numbers in Huzhou [8]