转自：文旅中国 在当今经济格局中，会展经济正以其独特的魅力与强劲的驱动力，成为文旅产业发展的新风口。深圳市 文化旅游促进会，作为深圳文旅领域的关键推动者，在这一浪潮中积极探索，致力于挖掘会展经济对文 旅新消费的促进作用，为深圳文旅产业的高质量发展注入新活力。 会展经济不仅仅是简单的会议与展览的集合，它是一个庞大的经济生态系统。国际经验显示，展览业的 产业带动系数通常约为 1∶9，即展览场馆每获得 1 个单位收入，相关产业就能带动约 9 个单位收入，这 充分彰显了会展经济强大的辐射力和带动性。 会展经济与文旅新消费：全球视角下的深圳机遇 在新加坡滨海湾金沙会议中心，参展观众走出会场的第一件事，往往不是急着回到酒店。有人走进艺术 科学博物馆，体验科技与艺术交织的奇妙时刻；有人徜徉于全球旗舰购物中心，将国际时尚与城市记忆 带回家；还有人在滨海长廊驻足，静静观看海风吹拂下的水幕秀。如今，会展早已超越了单纯的商务聚 合功能，成为激活文旅消费的重要引擎。会展的结束，并非消费的终点，反而是文旅体验的开始。 类似的故事，在迪拜、东京一次次上演。展会已不再只是行业洽谈的舞台，它们成为引爆城市文旅消费 的"流量入口"。数据显示， ...

Group 1 - The 15th China Tourism Day was celebrated on May 19, 2025, with various activities across the country to enhance cultural and tourism experiences for visitors [2][20] - In Jiangsu, 1,573 unique cultural and tourism activities were organized, including ticket discounts and promotional packages to attract global tourists [7] - The opening of a new cruise route on the Huangpu River in Shanghai connects iconic attractions, filling a gap in the southern section of the river [1] Group 2 - The Dunhuang Mogao Grottoes launched a service platform that supports 24 languages and 41 currencies, improving ticket reservation and payment processes for inbound tourists [4] - The first "Jinghe" tourism train from Beijing to Xinjiang commenced its journey on May 19, 2025, with over 460 passengers, primarily seniors [13][15] - In Hubei, 581 cultural and tourism measures were introduced, with over 70 scenic spots offering free admission until the end of May [22] Group 3 - The number of inbound and outbound foreign visitors reached 1.115 million during the recent "May Day" holiday, marking a 43.1% year-on-year increase [32] - In 2024, the total number of inbound and outbound foreign visitors was 64.882 million, an 82.9% increase from the previous year, with total inbound tourist spending reaching $94.2 billion, up 77.8% [34] - The optimization of visa, transportation, payment, and tax refund policies has contributed to the growing popularity of "China Travel" among foreign tourists [42] Group 4 - New professions related to tourism, such as inbound tourism planners and Hanfu makeup artists, have emerged, reflecting the growth of the cultural tourism market [45][50] - The trend of "experiential travel" is gaining traction, with tourists increasingly seeking immersive experiences rather than traditional sightseeing [54] - The rise of drone performances in tourism showcases the innovative spirit of new professions like drone flight planners [61]

Core Insights - The article highlights the growing trend of innovative and diversified consumption scenarios in the cultural and tourism sector, particularly in Huzhou, Zhejiang, as a means to boost tourism consumption [1] Group 1: Tourism Trends - The integration of hotels and scenic spots has effectively extended visitor stay durations, as evidenced by full occupancy rates at local hotels [6] - The opening of the Huzhou-Suzhou high-speed railway has facilitated easier access for tourists from nearby cities, enhancing the overall visitor experience [8] Group 2: Visitor Statistics - During the "May Day" holiday, Huzhou welcomed approximately 5.49 million visitors, marking a 13.9% increase compared to the same period last year [10] - On the first weekend following the holiday, around 40,000 visitors were recorded at the Nanzhang Ancient Town [10] Group 3: New Offerings and Experiences - New tourism products and experiences, such as immersive animal feeding and themed hotel designs, are attracting families and enhancing the appeal of local attractions [3][4] - Innovative night tourism scenes, including street markets and night shows, have significantly increased nighttime visitor numbers in Huzhou [8]