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推动“深圳智造”从创新走向创收
Shen Zhen Shang Bao· 2025-07-09 17:30
Group 1 - The core idea of the articles emphasizes the importance of innovative marketing strategies for "Shenzhen Intelligent Manufacturing" products to reach the right consumer demographics effectively [1][2][3] - "Machine Era" has established an AI experience center at Shenzhen Bao'an International Airport, showcasing thousands of high-tech products, with over 80% sourced from local Shenzhen companies [1] - By July 2025, "Machine Era" plans to operate 44 airport experience centers across 24 cities in China, targeting over 400 million high-end business travelers [1] Group 2 - Traditional sales methods are inadequate for new products, as they require consumers with updated consumption concepts, higher purchasing power, and skills [2] - The global AI terminal exhibition held on May 22, 2023, highlighted the government's commitment to promoting "Shenzhen Intelligent Manufacturing," showcasing various AI terminal products [2] - The Shenzhen intelligent terminal industry cluster is projected to reach an added value of 204.55 billion yuan in 2024, reflecting a year-on-year growth of 9.9% [2] Group 3 - The emerging smart consumer products are on the verge of a market explosion, presenting significant opportunities for early adopters to capitalize on market benefits [3] - The dual drive of innovation and revenue generation is crucial for the sustainable development of "Shenzhen Intelligent Manufacturing" [3]
机场开设体验馆 精准触达数亿用户 机器时代:让深圳智造走进千家万户
Shen Zhen Shang Bao· 2025-07-03 16:50
Core Viewpoint - Shenzhen is transitioning from traditional products to high-tech offerings, with AI products becoming a new hallmark for the city, particularly through the establishment of AI experience centers at airports [1][2]. Group 1: AI Experience Centers - The company "Machine Era" operates 44 AI experience centers across 24 cities in China, providing a platform for high-tech products to reach over 400 million high-end business travelers [2]. - Products available include smart luggage, smart notebooks, and open AI headphones, which enhance the travel experience by making it more convenient and enjoyable [2][3]. Group 2: Market-Driven AI Ecosystem - The core philosophy of Machine Era is to create a market-driven AI ecosystem, allowing innovative products to be tested and validated in real market conditions [2][5]. - The company has established a consumer data network that helps identify which AI products have market potential, thus acting as a "market radar" for upstream partners [3][4]. Group 3: Support for AI Startups - Machine Era has incubated over 8,000 AI high-tech companies, with more than 2,000 deep partnerships, covering various categories such as robotics, smart home, and health tech [4]. - The experience centers serve as a low-cost "market testing ground" for AI startups, providing valuable consumer feedback and insights [3][5]. Group 4: Industrial Accelerator - Machine Era aims to be an "accelerator" for the AI industry, offering a platform for smaller AI companies to reach a large audience and gain market insights [5][6]. - The company focuses on specific scenarios like travel, health, and efficiency, which helps define the practical value and aesthetic of AI products [5][6]. Group 5: Shenzhen's Manufacturing Advantage - Shenzhen boasts a complete electronic information and hardware manufacturing supply chain, facilitating rapid prototyping and large-scale production of AI hardware [6]. - The city’s supportive environment, including policies, funding, and talent, fosters AI innovation and helps bridge the gap between technology development and market acceptance [6].