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“它经济”崛起,万亿级宠物经济新消费被“毛孩子”撬动
Huan Qiu Wang· 2025-09-25 06:03
Market Overview - The "pet economy" in China is experiencing rapid growth, driven by policy incentives, capital investments, and market demand, with a potential market size exceeding 1 trillion yuan [1] - The Wind Pet Economy Index has risen over 37% year-to-date, highlighting strong capital performance in the sector [1] - The pet market size in China has surged from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, with a compound annual growth rate (CAGR) of 25.4%, and is expected to reach 811.4 billion yuan by 2025 [1] Growth Potential - There remains a significant gap in pet ownership penetration in China compared to developed markets, indicating strong future growth potential [2] - The founder of the pet food brand "Rodin" reported a projected sales figure exceeding 100 million yuan for 2024, maintaining a 30% CAGR [2] - Key segments currently driving growth include pet food, healthcare, and hygiene products, while pet insurance and elder pet care are identified as emerging opportunities [2] Policy Support - Local governments are actively supporting the pet economy through targeted policies aimed at industry upgrades [4] - Recent policies from regions like Wuxi, Suzhou, and Zhejiang are designed to enhance the pet economy, with Wuxi aiming for a 3 billion yuan industry scale by 2027 [5] - Zhejiang is promoting the development of smart pet products using AI and IoT technologies, contributing to the "Zhejiang Intelligent Manufacturing" brand [5] Corporate Strategies - Numerous listed companies are entering the pet economy through acquisitions, subsidiary formations, and strategic partnerships [5] - Food industry leaders are making significant investments, such as Huang Shang Huang's nearly 500 million yuan acquisition of a freeze-dried food company for pet food applications [5] - Biotech firms are also exploring new models, with Jinhe Biological launching a smart pet care app utilizing self-developed emotional AI models [5] Future Outlook - Analysts suggest that the convergence of policy, capital, and market dynamics is propelling the pet economy into a "golden decade" of high-quality development [6] - A more mature and diverse pet industry ecosystem is emerging, contributing new vitality to economic growth [6]