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“9·24”行情催热A股市场 散户机构化! AI投顾猛增,大模型重构券商服务生态
Mei Ri Jing Ji Xin Wen· 2025-09-23 13:06
Group 1: Core Insights - The A-share market has seen active trading since the "9.24" market event, leading to significant growth in brokerage wealth management and an explosive expansion in AI advisory management scale [1][2] - The trend of "retail institutionalization" is reshaping the investor structure and market volatility characteristics, driven by the rapid adoption of intelligent tools [1][4] Group 2: AI Advisory Growth - As of mid-2025, the net income from brokerage business fees reached 78.95 billion yuan, a year-on-year increase of 30.8%, while income from financial product sales by 42 listed brokerages totaled 5.568 billion yuan, up 32.09% [2] - The number of active users of brokerage apps reached 173 million by August 2025, reflecting a quarter-on-quarter growth of 4% and a year-on-year increase of 27.26% [2] - AI advisory is experiencing rapid growth, with global assets under AI advisory management increasing at a double-digit annual rate, expected to maintain high growth in the coming years [2][3] Group 3: Retail Institutionalization - The concept of "retail institutionalization" allows retail investors to utilize data analysis, model strategies, and automated trading capabilities previously exclusive to institutional investors, shifting decision-making from emotion-driven to data-driven [4][5] - A Deloitte survey indicates that by 2025, 46% of retail investors will prioritize "AI advisory + algorithmic trading" as their main investment method, projected to rise to 80% by 2027 [4][5] Group 4: Changes in Brokerage Business Models - Brokerages are adapting their business models, with some integrating ETF market-making, margin trading, and options into AI advisory value-added services, creating a "trading + holding" dual fee model [5] - The organizational structure of brokerages is evolving, with the establishment of "algorithm customer operation departments" and a shift in advisory roles from "stock recommendation" to "strategy explanation + emotional support" [5] Group 5: Historical Context and Future Outlook - The initial smart decision-making tools for brokerages began in 2018, focusing on stock diagnostics and intelligent stock selection, but faced high learning costs and manual decision-making [6] - Over 20 brokerages now offer T0 algorithm services for retail clients, narrowing the gap with institutional strategies, although these services currently have high thresholds and limited capacity [6] - The integration of AI advisory, smart strategy tools, and quantitative interfaces is transforming retail investors into "micro-institutions," leading to an earlier transition to an "institution-led" market structure [6] Group 6: AI and Wealth Management Transformation - AI technology is driving a shift from "human sea tactics" to "algorithmic dividends" in wealth management, with firms that can leverage models effectively gaining significant advantages [7][8] - Brokerages are increasingly focusing on building AI capabilities to enhance customer service, investment research, compliance, and internal management [7][8]