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“全勤生”独钟进博 汉斯希尔以创新深耕中国市场
Zhong Guo Jing Ji Wang· 2025-11-06 07:00
Core Insights - The 8th China International Import Expo (CIIE) opened on November 5 in Shanghai, showcasing the growth of the German brand SYR Hans Siel through diversified scene displays [1] - Since participating in the first CIIE in 2018, SYR Hans Siel has expanded its exhibition space from 36 square meters, reflecting its increasing confidence in the Chinese market [1] - The company has transformed its innovations into practical applications, such as water safety solutions for large food groups and integrated water systems for buildings, marking a shift from consumer to commercial markets [1] Company Developments - In 2023, SYR Hans Siel invested 50 million RMB to establish the first domestic soft water machine production line in Zhejiang, with an annual capacity of 80,000 units, turning CIIE opportunities into tangible investments in China [2] - The company has expanded its operations into seven provinces, leveraging the "dual circulation" strategy, and identified new opportunities in commercial vehicle water purification systems during its recent visit to Hubei [2] - SYR Hans Siel plans to focus on three emerging sectors: the silver economy, pet economy, and cultural consumption, developing smart water systems for the elderly and customized drinking solutions for pets [2]
外企看中国丨“全勤生”独钟进博 汉斯希尔以创新深耕中国市场
Zhong Guo Jing Ji Wang· 2025-11-06 03:25
Core Insights - The 8th China International Import Expo (CIIE) opened on November 5 in Shanghai, showcasing the growth journey of the German brand SYR Hans Siel. The company has expanded its exhibition space significantly since its first participation in 2018, reflecting its increasing confidence in the Chinese market [1][3]. Company Developments - Since 2020, CIIE has become the only exhibition that SYR Hans Siel participates in within China, serving as the primary launch platform for its innovative products tailored to the Chinese market [3]. - The company launched its dual-tank water softener at CIIE, marking its debut in Asia and Europe [5]. Strategic Upgrades - CIIE has facilitated a strategic shift for the company from being an exhibitor to an investor. In 2023, the company invested 50 million RMB to establish its first domestic water softener production line in Zhejiang, with an annual capacity of 80,000 units [5]. - The company has expanded its operations into seven provinces, leveraging the "dual circulation" strategy to explore new business opportunities, including water purification systems for commercial vehicles [5]. Future Outlook - The company plans to leverage the CIIE platform to focus on three emerging sectors: the silver economy, pet economy, and cultural consumption. It aims to develop smart water systems for the elderly and customized drinking water solutions for pets, continuing to innovate in response to market demands [5].