Core Insights - Keep has been recognized for its comprehensive brand coverage in the fitness technology sector, with its trademarks in three categories included in the 2025 Beijing Key Trademark Protection List [1][4][5] Group 1: Trademark Recognition - Keep's trademarks in categories 9 (Apps), 28 (fitness equipment), and 41 (fitness guidance services) have been fully recognized, marking a significant achievement in brand protection [1][4] - The inclusion in the trademark list signifies the brand's high market visibility and leading position in the industry, as well as its compliance with regulatory standards [1][4] Group 2: Company Achievements and Offerings - Keep has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2][5] - The Keep App, launched in 2015, offers a variety of online fitness courses and personalized training plans, emphasizing the brand's commitment to providing professional fitness guidance [2][5] - Keep has expanded its offerings to include smart fitness equipment and health products, creating a comprehensive solution that integrates software and hardware [6] Group 3: Future Strategy - Keep aims to enhance its strategic layout by improving course diversity and investing in smart hardware development, leveraging AI and big data to offer personalized fitness solutions [3][6] - The company has set a ten-year vision to become a platform for one billion athletes, reflecting its ambition to promote fitness and expand its global presence [3][6]

Core Insights - Keep has been recognized for its comprehensive brand protection by being included in the "Beijing Key Trademark Protection Directory" across three categories: fitness services, application software, and smart hardware [1][2] Group 1: Trademark Recognition - The inclusion of Keep's trademarks in the directory signifies the company's high market visibility and brand value in the fitness technology sector [1] - The directory aims to protect registered trademarks that hold significant market leadership and social influence [1] Group 2: Company Achievements - Keep's recognition reflects its long-term investment in fitness services, technological innovation, and product development [2] - The company has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2] Group 3: Business Model and Offerings - Keep App, launched in 2015, focuses on providing professional fitness guidance and a variety of online courses, including yoga and training sessions [2] - The company offers a one-stop sports solution that combines software and hardware, including smart exercise bikes and treadmills, as well as health food products [2] Group 4: Future Strategy - Keep aims to enhance its strategic layout by improving course professionalism and diversity, increasing investment in smart hardware R&D, and utilizing AI and big data for personalized fitness solutions [3] - The company has set a ten-year vision to become a platform for one billion athletes, emphasizing its commitment to promoting fitness and expanding its global presence [3]

Core Viewpoint - Keep has been recognized for its comprehensive brand coverage in the fitness technology industry by being included in the "Beijing Key Trademark Protection Directory" across three categories: fitness services, application software, and smart hardware [1][2]. Group 1: Trademark Recognition - The "Beijing Key Trademark Protection Directory" aims to protect registered trademarks that are highly recognized, market-leading, and have significant brand value in Beijing [1]. - Keep's inclusion in the directory reflects its long-term investment in fitness services, technological innovation, and product development [2]. - The evaluation process for the directory was conducted by the Beijing Trademark Association, utilizing a strict selection from a pool of experts from various authoritative institutions [1]. Group 2: Company Overview - Keep App was launched in 2015, focusing on providing professional fitness guidance services and has adopted the brand philosophy of "Discipline gives me freedom" [2]. - The company offers a variety of online courses, including classes in yoga and training, as well as value-added services like customized training plans [2]. - Keep has expanded its offerings to include smart fitness equipment and health products, creating a one-stop solution for users' fitness needs [2]. Group 3: Strategic Developments - In 2021, Keep upgraded its brand philosophy to "Discipline gives me the joy of freedom" and successfully went public on the Hong Kong Stock Exchange in July 2023 [3]. - The company aims to inspire every workout and has set a ten-year vision to become a "free sports field for 1 billion athletes" [3]. - Keep plans to enhance its strategic layout by improving course professionalism and diversity, increasing investment in smart hardware, and utilizing AI and big data to provide personalized fitness solutions [3].