Group 1 - The real estate industry is facing unprecedented challenges due to economic transformation and deep adjustments in the housing market, leading to a prolonged project de-stocking cycle and weak performance growth for most developers [1][3] - The market is undergoing a profound restructuring of supply and demand relationships, with urbanization slowing and changes in asset allocation concepts, pushing the industry into a phase of refined operations [3][5] - The digital transformation wave is making the application of sales systems a key factor for real estate companies to break through challenges, enabling precise marketing and efficient conversion through the integration of AI and cloud computing [3][7] Group 2 - Sales systems can address information isolation in traditional marketing by creating a cloud-based collaborative network for real-time updates on property status, pricing, and promotional policies, ensuring dynamic adjustments to marketing strategies [5] - There are significant disparities in the industry's digitalization process, with some small and medium-sized enterprises lacking data awareness and technical talent, necessitating a strategic roadmap for digital transformation [5][7] - The establishment of sales systems has become an essential component of core competitiveness for real estate companies, with mobile sales solutions laying the foundation for smart sales [7]