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企业培训 | 未可知 x 安利:AI赋能大健康营销
Core Viewpoint - The training session led by Dr. Du Yu emphasized the significant role of AI in empowering health marketing, showcasing its potential to transform the industry and enhance business operations [1][20]. Group 1: AI Development and Trends - The AI industry is currently the only sector experiencing an increase in investment and financing transactions, with generative AI becoming a focal point for companies seeking productivity enhancements [6]. - Dr. Du provided insights into global AI development trends and innovative applications of AI technology within the health industry, highlighting its potential for intelligent marketing upgrades [4]. Group 2: AI Applications in Health Industry - AI technology offers numerous opportunities for the health industry, including the establishment of health data analysis platforms, the introduction of intelligent customer service and consultation systems, and the use of social media analysis for precise marketing [10]. - The application of AI in life sciences, such as drug design, gene sequencing and editing, and personalized medicine, is expected to inject new vitality into the health industry and drive innovation [12]. Group 3: AI in Marketing - Dr. Du shared various case studies demonstrating AI's role in generating advertising materials, intelligent ad placements, customer operations, and collaborative office work, illustrating how AI can enhance marketing efficiency and customer experience [14]. - AI technology can help marketers better showcase health and youthfulness, strengthen community building, and improve the business and communication skills of marketing leaders, thereby supporting Amway's health strategy [16]. Group 4: Training Impact and Future Plans - Participants expressed that the training provided them with a clearer understanding of AI's applications in health marketing, and they plan to apply the knowledge gained to invigorate their marketing efforts and drive business innovation [20]. - The successful training session highlighted the active role of the Unforeseen AI Research Institute in promoting the dissemination and application of AI technology [22]. - The institute plans to continue organizing similar training activities to help more businesses and professionals seize opportunities in the AI era and foster deep applications and innovations across various industries [24].