Core Insights - The company achieved a record-breaking sales volume of over 1.2 billion yuan during the 2025 Double 11 shopping festival, marking a significant year-on-year growth and demonstrating strong market appeal and brand resilience [1][10] Group 1: Sales Performance - The sales during the Double 11 event reached over 1.2 billion yuan, representing a substantial increase compared to previous years and showcasing the brand's historical best performance since its participation in the event [1] - The high-end product line featuring AI smart interaction accounted for over 40% of total sales, while smart home packages saw a year-on-year growth of over 60%, indicating a shift towards solution-based competition in the industry [3] Group 2: Operational Strategy - The company established a "technology empowerment + all-channel collaboration" operational loop by deeply adapting to four major e-commerce platforms, enhancing cross-platform data interoperability and achieving a 40% increase in order processing efficiency during the sales period [5] - Custom-developed features for each platform improved user engagement, with live streaming on Douyin reaching over 10 million views in a single session, and a 28% increase in repurchase conversion rates on Taobao and JD [5] Group 3: Channel Development - The company enhanced its ecosystem by integrating "shelf e-commerce + content live streaming + offline experience," resulting in over 100 million views on its self-broadcasting platforms and a 40% increase in order volume from offline experience stores [7] - Initiatives such as trade-in programs and eco-friendly packaging were successfully implemented across platforms, aligning with mainstream values of rational and sustainable consumption [7] Group 4: Future Outlook - The CEO emphasized that the record sales reflect the brand's product and service strength, attributing success to deep technical adaptation to e-commerce platforms and insights into consumer trends, with plans for continued investment in product innovation and user experience [9]

Group 1 - The core viewpoint of the article highlights that the home goods category has surpassed traditional 3C digital products for the first time during the 2025 618 shopping festival, with a strong performance of 58% year-on-year growth in total online transaction value, indicating a structural transformation opportunity in the home goods industry [1] - Tmall and JD.com saw their home appliance and home goods transaction value exceed 430 billion yuan, with over 200 brands collaborating with Fusenmei achieving transaction values exceeding 100 million yuan, reflecting the online channel's structural changes [1][2] - Fusenmei successfully leveraged the online consumption boom through comprehensive traffic operations, innovative scenario-based marketing, and supply chain efficiency restructuring, validating its strategic value of the "offline experience + online conversion" new retail model [1][2] Group 2 - The online penetration rate of home goods has increased by 21 percentage points since 2020, reaching 39%, with significant trends observed during the 618 period, including pre-purchase decision-making, high-end category upgrades, and deepened channel integration [2] - The use of Tmall's home design tools increased by 220% year-on-year, with consumers browsing an average of 17 product pages before making a purchase, highlighting the importance of design services in transaction conversion [2] - Smart home package transaction values surged by 185% year-on-year, and the proportion of healthy materials like eco-friendly boards and zero-formaldehyde paint increased to 28% [2] Group 3 - Fusenmei has built competitive advantages through a differentiated strategy in the context of rising platform traffic costs, focusing on content marketing as a "mindset entry point" for home goods consumption [3] - The company has innovatively launched a "designer IP matrix" to capture the traffic dividend from platforms like Xiaohongshu and Douyin, achieving a live broadcast conversion rate exceeding the industry average [3] Group 4 - The explosive growth of online channels is reshaping the valuation system of the home goods retail industry, with Fusenmei demonstrating two major capabilities that open new value spaces [4] - Fusenmei has achieved effective interaction between online and offline traffic, with online orders driving offline related sales during the 618 period, leading to continuous improvement in conversion efficiency [4] Group 5 - Through the 618 battle investment cooperation, Fusenmei has strengthened its voice in the industry chain, marking its transformation from a regional market to a home goods industry internet platform [5] - The impressive data from the 2025 618 promotion not only witnesses the rise of online channels but also serves as a milestone in the reconstruction of the home goods industry's value chain [5][6] - Fusenmei has successfully integrated offline scene advantages with digital operation capabilities, breaking the industry's dilemma of "online low-price dumping and offline experience deficiency," creating a sustainable growth paradigm for new retail in home goods [6]