在渠道布局上，强鲸思客进一步完善"货架电商+内容直播+线下体验"的全域生态。依托四大平台的技术服务支 撑，品牌自播阵地累计观看人数破亿，转化率较去年提升2.8%；线下体验店联动线上实现"线上下单、线下服 务"，订单量同比增长40%，为消费者提供全链路便捷体验。大促期间推出的以旧换新计划、绿色环保包装等举 措，也通过跨平台技术同步实现全域落地，获得消费者广泛认可，契合理性消费、可持续消费的主流理念。 强鲸思客CEO：李偲超（Jason）表示，本次双11成交量突破12亿，既是品牌产品力与服务力的集中体现，更得益 于对四大电商平台的深度技术适配与消费趋势的深刻洞察。未来，品牌将持续深化与主流电商平台的技术协同， 加大研发投入，在产品创新与用户体验上持续升级，为消费者创造更高价值。 随着2025年双11落下帷幕，强鲸思客的亮眼战绩不仅展现了自身的发展潜力，也为消费市场的稳健增长注入了强 劲动力，彰显了中国消费市场的韧性与活力。 2025年双11大促圆满收官，国内知名品牌强鲸思客凭借全渠道布局、精准运营策略及全域技术服务能力，交出亮 眼答卷——大促周期内成交量突破12亿元，同比实现显著增长，创下品牌参与双11以来的历史 ...

Group 1 - The core viewpoint of the article highlights that the home goods category has surpassed traditional 3C digital products for the first time during the 2025 618 shopping festival, with a strong performance of 58% year-on-year growth in total online transaction value, indicating a structural transformation opportunity in the home goods industry [1] - Tmall and JD.com saw their home appliance and home goods transaction value exceed 430 billion yuan, with over 200 brands collaborating with Fusenmei achieving transaction values exceeding 100 million yuan, reflecting the online channel's structural changes [1][2] - Fusenmei successfully leveraged the online consumption boom through comprehensive traffic operations, innovative scenario-based marketing, and supply chain efficiency restructuring, validating its strategic value of the "offline experience + online conversion" new retail model [1][2] Group 2 - The online penetration rate of home goods has increased by 21 percentage points since 2020, reaching 39%, with significant trends observed during the 618 period, including pre-purchase decision-making, high-end category upgrades, and deepened channel integration [2] - The use of Tmall's home design tools increased by 220% year-on-year, with consumers browsing an average of 17 product pages before making a purchase, highlighting the importance of design services in transaction conversion [2] - Smart home package transaction values surged by 185% year-on-year, and the proportion of healthy materials like eco-friendly boards and zero-formaldehyde paint increased to 28% [2] Group 3 - Fusenmei has built competitive advantages through a differentiated strategy in the context of rising platform traffic costs, focusing on content marketing as a "mindset entry point" for home goods consumption [3] - The company has innovatively launched a "designer IP matrix" to capture the traffic dividend from platforms like Xiaohongshu and Douyin, achieving a live broadcast conversion rate exceeding the industry average [3] Group 4 - The explosive growth of online channels is reshaping the valuation system of the home goods retail industry, with Fusenmei demonstrating two major capabilities that open new value spaces [4] - Fusenmei has achieved effective interaction between online and offline traffic, with online orders driving offline related sales during the 618 period, leading to continuous improvement in conversion efficiency [4] Group 5 - Through the 618 battle investment cooperation, Fusenmei has strengthened its voice in the industry chain, marking its transformation from a regional market to a home goods industry internet platform [5] - The impressive data from the 2025 618 promotion not only witnesses the rise of online channels but also serves as a milestone in the reconstruction of the home goods industry's value chain [5][6] - Fusenmei has successfully integrated offline scene advantages with digital operation capabilities, breaking the industry's dilemma of "online low-price dumping and offline experience deficiency," creating a sustainable growth paradigm for new retail in home goods [6]