Group 1 - The core viewpoint of the article highlights that the home goods category has surpassed traditional 3C digital products for the first time during the 2025 618 shopping festival, with a strong performance of 58% year-on-year growth in total online transaction value, indicating a structural transformation opportunity in the home goods industry [1] - Tmall and JD.com saw their home appliance and home goods transaction value exceed 430 billion yuan, with over 200 brands collaborating with Fusenmei achieving transaction values exceeding 100 million yuan, reflecting the online channel's structural changes [1][2] - Fusenmei successfully leveraged the online consumption boom through comprehensive traffic operations, innovative scenario-based marketing, and supply chain efficiency restructuring, validating its strategic value of the "offline experience + online conversion" new retail model [1][2] Group 2 - The online penetration rate of home goods has increased by 21 percentage points since 2020, reaching 39%, with significant trends observed during the 618 period, including pre-purchase decision-making, high-end category upgrades, and deepened channel integration [2] - The use of Tmall's home design tools increased by 220% year-on-year, with consumers browsing an average of 17 product pages before making a purchase, highlighting the importance of design services in transaction conversion [2] - Smart home package transaction values surged by 185% year-on-year, and the proportion of healthy materials like eco-friendly boards and zero-formaldehyde paint increased to 28% [2] Group 3 - Fusenmei has built competitive advantages through a differentiated strategy in the context of rising platform traffic costs, focusing on content marketing as a "mindset entry point" for home goods consumption [3] - The company has innovatively launched a "designer IP matrix" to capture the traffic dividend from platforms like Xiaohongshu and Douyin, achieving a live broadcast conversion rate exceeding the industry average [3] Group 4 - The explosive growth of online channels is reshaping the valuation system of the home goods retail industry, with Fusenmei demonstrating two major capabilities that open new value spaces [4] - Fusenmei has achieved effective interaction between online and offline traffic, with online orders driving offline related sales during the 618 period, leading to continuous improvement in conversion efficiency [4] Group 5 - Through the 618 battle investment cooperation, Fusenmei has strengthened its voice in the industry chain, marking its transformation from a regional market to a home goods industry internet platform [5] - The impressive data from the 2025 618 promotion not only witnesses the rise of online channels but also serves as a milestone in the reconstruction of the home goods industry's value chain [5][6] - Fusenmei has successfully integrated offline scene advantages with digital operation capabilities, breaking the industry's dilemma of "online low-price dumping and offline experience deficiency," creating a sustainable growth paradigm for new retail in home goods [6]

Core Viewpoint - The groundbreaking of the Yunfeng Moganshan Intelligent Visualization Green Home Project in Deqing, Zhejiang marks a significant step towards the high-end, green, and intelligent transformation of the home furnishing industry in China [1][6][12]. Project Overview - The project covers a total area of 200 acres, with the construction of approximately 260,000 square meters of factory, research and development, and office buildings, creating a modern industrial park that integrates production, research, and office functions [3]. - The project will introduce advanced international equipment, including fully automated warehouses and laser edge banding machines, to establish a fully automated production line [3]. - The planned annual output value of the project is over 1.8 billion yuan, covering a full range of eco-friendly board materials and customized home furnishings [3]. Strategic Significance - The project is expected to inject threefold momentum into the Deqing economy, directly creating over a thousand jobs and attracting upstream and downstream supply chain enterprises, thereby forming an intelligent home furnishing industry ecosystem [16]. - The annual output value of 1.8 billion yuan will set a new benchmark for manufacturing investment and enhance the contribution of the green home furnishing industry to the county's GDP [16]. - The project aims to elevate Deqing from a "production base" to an "innovation high ground" in the national home furnishing industry landscape [16]. Industry Leadership - The project will facilitate the transition from traditional manufacturing to intelligent manufacturing through the introduction of international advanced production lines and the establishment of a digital, automated, and visual manufacturing system [18]. - It will serve as a benchmark for green manufacturing practices, implementing low-carbon technologies such as photovoltaic power generation and recycling to achieve dual carbon goals [18]. - The project aims to accelerate the vision of becoming a global leading home furnishing enterprise by integrating research, manufacturing, and sales into a modern industrial base [19]. Defining Advanced Productivity - The project stands at the forefront of intelligent manufacturing, utilizing visualization technology to achieve data-driven processes from production to consumption, representing the direction of advanced productivity in the industry [21]. - Once completed, it will serve as a model for the home furnishing industry, demonstrating the dual-driven approach of "intelligent + green" and guiding the transformation of traditional home furnishing towards high-end, intelligent, and green solutions [21]. Commitment to Quality and Efficiency - The company commits to high-standard planning, quality construction, and efficient progress to ensure early completion and production of the project, aiming to repay societal trust with tangible results [23].

Group 1 - The event "To the Original Intention, Respect the Future - 20th Anniversary Media Factory Tour of Rabbit Baby" was launched, showcasing the company's commitment to quality over the past 20 years [1] - Major media outlets participated in the event, acting as "quality witnesses" to explore the journey of the listed company [1] Group 2 - The company has recognized the opportunities and challenges brought by the digital age and has actively invested resources in a comprehensive digital empowerment strategy [3] - The digital platform established by the company provides comprehensive support to distributors, enabling real-time access to product information, inventory status, and sales data for precise marketing and inventory management [5] - Online and offline integration is a key focus, with the company expanding sales channels through e-commerce platforms and social media while optimizing store layouts and service experiences [5] Group 3 - The digital empowerment of the company has begun to reshape the industry ecosystem, with technologies and integrated home solutions being made accessible to small and medium-sized distributors through a digital platform [7] - The combination of technology, products, and operations allows smaller distributors to compete effectively with larger enterprises, contributing to the overall development of the industry [7] Group 4 - The company has illustrated a vivid picture of traditional enterprise transformation through intelligent innovation at the production end, precise empowerment at the distributor end, and deep integration in the new retail sector [8] - As the digital wave continues, the company aims to adopt a more open posture and forward-looking vision, setting benchmarks for the industry and creating more value for consumers [8]