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从“智慧驱动”到“温度可感”
Jin Rong Shi Bao· 2025-09-16 01:48
Core Insights - The financial industry is becoming a primary battlefield for AI technology applications, driven by the Chinese government's initiative to implement "AI+" across various sectors [1] - Consumer finance companies are leveraging AI to optimize service processes and enhance risk control capabilities while ensuring compliance [1] Group 1: AI Technology in Consumer Finance - AI technology is being explored by consumer finance institutions to address the mismatch in financial supply, particularly for underserved groups like young people and new blue-collar workers [1] - The emergence of large AI models has introduced new capabilities such as knowledge understanding, fragmented information learning, and knowledge reasoning, injecting new momentum into risk control technology [2] - Ant Consumer Finance has transitioned from automation to intelligent applications of AI in risk control, aiming to reduce information asymmetry through user-submitted data and real-time scenario data [2][3] Group 2: Advancements in Risk Control - The shift in credit risk management is moving from "rule-driven" to "data-driven," ultimately progressing to "cognitive-driven" approaches [3] - Companies like Zhaolian Consumer Finance and Zhongyuan Consumer Finance are developing open-source large models and integrated risk control systems to enhance financial scenario processing capabilities [3] - The AI intelligent risk control system of Zhongyou Consumer Finance has achieved a 98% automation approval rate, demonstrating efficiency and safety [3] Group 3: Human-Centric Financial Services - AI models are being utilized to create customized financial services that are more relatable and accessible, particularly in rural revitalization and support for vulnerable groups [4] - The "Fuhui Yang" smart farming project by Mashang Consumer Finance exemplifies how technology can assist farmers through digital management and AI marketing solutions [4][5] - The project has been implemented in 22 districts in Chongqing, creating over 1,600 jobs and facilitating loans of 1.6 million yuan for farmers, resulting in an increase in income of over 15 million yuan [5] Group 4: Enhancing Accessibility - Companies are exploring AI applications to provide more accessible financial services, such as optimizing voice interaction for elderly and rural users [5] - The "Xingdou" intelligent risk control system by Hayin Consumer Finance analyzes multidimensional information to expand the coverage of inclusive financial services while controlling risk exposure [5] - AI is not merely a cold technological tool but is being used to deliver financial services in a warmer, more human-centric manner, ensuring that inclusive finance reaches those in need [5]