Group 1 - Gree has launched a new appliance brand "Zhixiangjia" exclusively on Tmall, targeting the air conditioning market priced between 2000 to 5000 yuan, aiming to capture the young consumer segment and leverage the significant growth opportunity during Tmall's "Double 11" event [1] - During the first day of "Double 11," Gree's new air conditioner model YunJia Pro sold over 10,000 units within an hour, ranking first in Tmall's home air conditioning sales [1] - Gree's sales of new heating products exceeded 1 million yuan, leading the PTC heater category on Tmall, while a new pet air purifier topped the Tmall new air purifier category within a month of launch [1] Group 2 - Gree's air conditioning sales on Tmall have seen over 50% growth this year, with nearly 1 million units sold of exclusive models, indicating strong momentum for new products [2] - Tmall provides a robust platform for brands to reach consumers directly and efficiently, utilizing digital technology to understand consumer needs and optimize products [2] - Tmall has a successful new brand incubation mechanism, helping brands achieve significant growth, as seen with brands like AUFIT and Haier's "Xiao Chaoren" [2] Group 3 - Tmall has upgraded its logistics services for large items, offering a one-stop delivery service for air conditioners that includes immediate delivery, unpacking, and installation, even in remote areas [3] - Consumers can schedule installation appointments with precision, choosing specific time slots, which enhances the overall shopping experience [3]