Core Viewpoint - The article discusses how Pang Donglai has evolved from a regional supermarket into a tourist attraction, referred to as a "6A scenic spot," highlighting its significant impact on local tourism and consumer behavior [5][6][10]. Group 1: Sales and Tourism Impact - In 2023, Pang Donglai's sales exceeded 18.8 billion, surpassing its annual target of 20 billion, with a notable sales figure of 820 million during the National Day holiday [5]. - The city of Xuchang ranked fifth in tourism revenue during the National Day holiday, largely due to the influx of visitors to Pang Donglai, which attracted over 2.7 million visitors in 2023 [5][6]. - Data from recent years shows a steady increase in both total visitors to Xuchang and those visiting Pang Donglai, indicating its growing significance as a tourist destination [5][6]. Group 2: Transformation into a Scenic Spot - Pang Donglai is no longer just a supermarket; it has become a destination for tourists, with characteristics typical of scenic spots, such as serving primarily external visitors and providing unique experiences [6][8]. - The supermarket's self-branded products serve as popular souvenirs, enhancing its appeal as a tourist destination and allowing for higher pricing compared to typical local shopping [8][10]. - Local residents have shifted from regular customers to participants in a resale market, indicating a transformation in the supermarket's role within the community [10][12]. Group 3: Factors Contributing to Scenic Spot Status - The transformation into a scenic spot is attributed to a combination of being an excellent regional supermarket and the strong resonance of the founder's personal brand and corporate culture with contemporary societal sentiments [12][17]. - The supermarket's success is also linked to the broader context of declining sales in the supermarket industry, where Pang Donglai's sales grew significantly, reaching 10.7 billion in 2023 [13][15]. - The founder's emphasis on social responsibility and employee well-being has further solidified Pang Donglai's reputation as a desirable brand, contributing to its scenic status [15][17]. Group 4: Challenges and Sustainability - The unique factors that have contributed to Pang Donglai's scenic status are difficult to replicate, as they are tied to specific historical and cultural contexts [21][22]. - The sustainability of its scenic attributes is uncertain, as changes in the underlying factors could revert it back to a traditional supermarket model [22][23]. - Other supermarkets attempting to emulate Pang Donglai should focus on operational excellence in areas such as procurement and supply chain management rather than trying to replicate its scenic attributes [23][25].