以下文章来源于窄播 ，作者窄播 作者丨庞梦圆 编辑丨邵乐乐 距离2025年结束还有2个多月的时间，胖东来今年年销售额已超188亿，突破此前于东来定下的「不 超过200亿」的年度目标，已是大概率会发生的事。 2023年走红至今，胖东来始终热度不减。尤其节假日期间，不仅客流和销量疯涨，还带动许昌游客 接待数量、旅游收入增加。 据胖东来官网， 今年的国庆假期，其8天总销售额8.2亿元，平均1天超1个亿 。其中销量最高的时代 广场，面积3万平米，日均交易额在2000万上下。 许昌也在胖东来热度助推下，在河南各城市国庆旅游收入中排名第五 ，前四分别为省会郑州，以及历 史和文旅资源更丰富的洛阳、开封、安阳。 窄播 . 关注消费、互联网、AI，聚焦公司、产业、案例，提供信息、趋势、洞察。 来源丨 窄播 （ exact-interaction ） 许昌文旅披露的近几年本市国庆旅游数据则进一步呈现， 前往许昌的外地游客中，至少有一半打卡了 胖东来，且到胖东来的游客占整个到许昌的游客比例，逐年提升。 我们从官方数据中，摘录了近三年许昌在国庆中秋假期全市共接待游客数、旅游综合收入、胖东来游 客数据，分别为： 2023全市共接待游客 ...

Core Viewpoint - The company "胖东来" is expected to exceed its annual sales target of 20 billion yuan by the end of 2025, with sales already surpassing 18.8 billion yuan this year, indicating a strong growth trajectory [1]. Group 1: Sales Performance and Impact - In 2023, "胖东来" has maintained its popularity, especially during holidays, leading to increased foot traffic and sales, which in turn boosts tourism in the region [2]. - During the recent National Day holiday, "胖东来" achieved total sales of 820 million yuan over eight days, averaging over 100 million yuan per day, with the highest sales recorded at the 30,000 square meter Times Square location [3]. - The city of 许昌 ranked fifth in tourism revenue during the National Day holiday, largely driven by the influx of visitors to "胖东来" [4]. Group 2: Tourist Attraction and Visitor Data - Data shows that at least half of the out-of-town visitors to 许昌 visited "胖东来," with the proportion of visitors to "胖东来" increasing year by year [5]. - In recent years, the number of tourists and tourism revenue in 许昌 has shown significant growth, with "胖东来" attracting 2.7 million visitors in 2023, 3 million in 2024, and over 4.5 million expected in 2025 [6]. Group 3: Transformation into a Tourist Destination - "胖东来" has evolved from a local supermarket to a tourist destination, characterized by its ability to attract visitors from outside the region, similar to traditional tourist attractions [10][13]. - The store's unique offerings, including its own branded products, have positioned it as a desirable shopping experience, further enhancing its appeal as a tourist destination [16][17]. - The local community has adapted to this transformation, with many residents participating in the tourism economy as "代购" (purchasers for others), indicating a shift in the store's role within the local economy [22][24]. Group 4: Business Model and Cultural Resonance - The success of "胖东来" is attributed to its strong brand identity, founder's personal influence, and alignment with contemporary consumer sentiments, creating a unique market position that is difficult to replicate [11][30]. - The company's operational philosophy emphasizes social responsibility and employee welfare, which resonates with consumers and enhances its brand loyalty [32][36]. - "胖东来" has become a benchmark in the retail industry, not just for its sales figures but also for its cultural significance, transforming shopping into a pilgrimage-like experience for many [37][39].