Core Insights - The maternal and infant care industry in China is experiencing rapid growth driven by consumption upgrades, despite a historical low in birth rates in 2023 [4][5] - The market size reached 600 billion yuan in 2023 and is expected to exceed 700 billion yuan by 2025, with a CAGR of 14.75% [5] - There is a significant demand for certified maternal and infant care professionals, with a projected shortage of 1 to 2 million by 2024 [5][6] Industry Development Status - The maternal and infant care industry is entering a golden development period characterized by consumption upgrades and structural changes [5] - The product segment accounts for 70% of the market, with baby care products leading at 55% market share, while the service segment, comprising 30%, is led by confinement centers [5] - The number of certified maternal and infant care professionals is expected to grow to 4 million by 2024, but a talent gap remains due to the "three-child policy" and increasing demand [5][6] Industry Development Trends - A full-cycle health management approach is becoming a core value growth point, integrating services from pre-pregnancy to early childhood [6] - Smart technologies like AIoT are reshaping the service ecosystem, enhancing decision-making efficiency by 60% and improving operational metrics for leading brands [7] - The industry is moving towards standardization, with new regulations set to be implemented by 2025, and significant growth potential in lower-tier cities [8]