Core Insights - The maternal and infant care industry in China is experiencing rapid growth driven by consumption upgrades, despite a historical low in birth rates in 2023 [4][5] - The market size reached 600 billion yuan in 2023 and is expected to exceed 700 billion yuan by 2025, with a CAGR of 14.75% [5] - There is a significant demand for certified maternal and infant care professionals, with a projected shortage of 1 to 2 million by 2024 [5][6] Industry Development Status - The maternal and infant care industry is entering a golden development period characterized by consumption upgrades and structural changes [5] - The product segment accounts for 70% of the market, with baby care products leading at 55% market share, while the service segment, comprising 30%, is led by confinement centers [5] - The number of certified maternal and infant care professionals is expected to grow to 4 million by 2024, but a talent gap remains due to the "three-child policy" and increasing demand [5][6] Industry Development Trends - A full-cycle health management approach is becoming a core value growth point, integrating services from pre-pregnancy to early childhood [6] - Smart technologies like AIoT are reshaping the service ecosystem, enhancing decision-making efficiency by 60% and improving operational metrics for leading brands [7] - The industry is moving towards standardization, with new regulations set to be implemented by 2025, and significant growth potential in lower-tier cities [8]

Core Viewpoint - The article highlights the emergence of new brands during the Tmall 618 shopping festival, showcasing their rapid growth and success in various product categories, indicating a shift from being "popular" to "established" brands in the competitive e-commerce landscape [1][3]. Group 1: New Brand Success - A total of 260 new brands achieved significant sales during the first phase of Tmall 618, with an average transaction exceeding 10 million, and 12 brands surpassing 50 million in sales [3]. - Brands like Valoremonton and Song Dynasty have quickly risen to the top of their respective categories, demonstrating effective strategies in product design and marketing [3][4]. - The brand CASETiFY, known for its premium phone cases, and LiberLive, which offers a unique "stringless guitar," also topped their categories, reflecting the diversity of successful new entrants [1][3]. Group 2: Strategic Preparation and Growth - Song Dynasty's sales increased by 200% year-on-year during Tmall 618, attributed to early preparation and participation in promotional activities [4]. - ABCMokoo, a furniture brand, focused on young parents' needs and achieved the top position in children's furniture, emphasizing the importance of brand building over mere sales tactics [4]. - Tmall's platform supports over 300,000 brands, providing a significant user base and brand recognition, which is crucial for new brands aiming to establish themselves in their industries [4]. Group 3: Tmall's Support Initiatives - Tmall has introduced the "Thousand Stars Plan," which offers tailored support for emerging brands, including one-on-one communication and access to advanced data tools [5]. - The "Treasure New Brands" initiative focuses on new consumer groups and innovative supply, providing comprehensive marketing support to brands at different development stages [5]. - Tmall's commitment to nurturing quality and original brands aims to foster substantial growth and establish a robust brand ecosystem [4][5].