Core Insights - The education industry is shifting focus from "digital transformation" to "AI native" solutions, as evidenced by the distinct trajectories of three representative companies: Youdao, Duolingo, and Chegg, highlighting the profound impact of AI on educational business models [1] Youdao - Youdao's transformation is marked by a significant shift in revenue structure, with online marketing services surpassing learning services for the first time in Q3 2025, generating 7.4 billion RMB, a 51.1% increase year-on-year [3][4] - The company's total net revenue for Q1 2025 was 1.3 billion RMB, showing a slight decline, but operating profit reached 104 million RMB, a 248% increase year-on-year, marking a historical high for Q1 [2] - Youdao's AI-driven strategy has restructured its business model, with AI becoming a core component of its advertising and technology services, leading to a more profitable revenue stream [9] Duolingo - Duolingo has maintained a revenue growth rate of around 40% for six consecutive quarters, with Q3 2025 revenue reaching 271.7 million USD, a 41.08% year-on-year increase [10][11] - The integration of generative AI into course production and teaching processes has allowed Duolingo to rapidly launch 148 new language courses, significantly reducing reliance on human content creators [12] - The AI-driven teaching model has shifted the role of traditional teachers to a more supportive position, with the AI model taking on primary responsibilities in content generation and personalized feedback [12] Chegg - Chegg has experienced a steep decline in revenue, with Q3 2025 revenue dropping to 77.74 million USD, a 43.08% year-on-year decrease, marking the largest annual decline since its IPO [13][15] - The company is attempting to pivot towards "CheggMate," an AI learning partner, to shift from providing answers to offering explanations and personalized teaching, but faces challenges in attracting users accustomed to free solutions like ChatGPT [15][16] - Chegg's situation illustrates the urgent need for educational companies to redefine their value propositions in the face of AI's ability to directly replace traditional learning services [16] Industry Trends - The three companies represent different paths towards AI native solutions in the education sector, emphasizing a shift in core competitive advantages from product forms to AI capabilities that can redefine value chains [17][18] - AI is not merely an enhancement but a core force driving the direction of business models in the education industry, with the Chinese AI+ education market expected to exceed 70 billion RMB by 2025 [18]