进入2月，全球软件股遭遇一次似曾相识的抛售。 2月4日，汤森路透创下史上最大单日跌幅15.8%，LegalZoom暴跌近20%，RELX下跌14%，FactSet下跌10.5%， Salesforce和Workday也出现明显下跌。标普500软件与服务指数连续五个交易日下跌近13%，较10月高点跌去26%。有 交易员将此称为"SaaSpocalypse"——SaaS的末日。 起因是1月13日，Anthropic推出了Claude Cowork，这是把交互不友好的Claude Code的主要能力，向非技术用户下放的 通用AI智能体（Agent），可以读取、编辑和创建用户电脑上的文件。1月30日，Anthropic为Cowork推出了11个开源插 件，涵盖法律、金融、销售、市场营销等垂直领域。 一个超级简单的结论就产生了：如果Claude Cowork的用户能用自然语言下令，获得和购买使用超高价企业软件同等水 平的结果，那么软件巨头们的专业知识，垂类经验等建基于SaaS商业模式上的积累，是否都打了水漂？ 为什么说是似曾相识呢？因为一年前，DeepSeek带来的市场恐慌步调与之几乎是一个模子刻出来的，都是先发了产品 ...

Core Insights - The education industry is shifting focus from "digital transformation" to "AI native" solutions, as evidenced by the distinct trajectories of three representative companies: Youdao, Duolingo, and Chegg, highlighting the profound impact of AI on educational business models [1] Youdao - Youdao's transformation is marked by a significant shift in revenue structure, with online marketing services surpassing learning services for the first time in Q3 2025, generating 7.4 billion RMB, a 51.1% increase year-on-year [3][4] - The company's total net revenue for Q1 2025 was 1.3 billion RMB, showing a slight decline, but operating profit reached 104 million RMB, a 248% increase year-on-year, marking a historical high for Q1 [2] - Youdao's AI-driven strategy has restructured its business model, with AI becoming a core component of its advertising and technology services, leading to a more profitable revenue stream [9] Duolingo - Duolingo has maintained a revenue growth rate of around 40% for six consecutive quarters, with Q3 2025 revenue reaching 271.7 million USD, a 41.08% year-on-year increase [10][11] - The integration of generative AI into course production and teaching processes has allowed Duolingo to rapidly launch 148 new language courses, significantly reducing reliance on human content creators [12] - The AI-driven teaching model has shifted the role of traditional teachers to a more supportive position, with the AI model taking on primary responsibilities in content generation and personalized feedback [12] Chegg - Chegg has experienced a steep decline in revenue, with Q3 2025 revenue dropping to 77.74 million USD, a 43.08% year-on-year decrease, marking the largest annual decline since its IPO [13][15] - The company is attempting to pivot towards "CheggMate," an AI learning partner, to shift from providing answers to offering explanations and personalized teaching, but faces challenges in attracting users accustomed to free solutions like ChatGPT [15][16] - Chegg's situation illustrates the urgent need for educational companies to redefine their value propositions in the face of AI's ability to directly replace traditional learning services [16] Industry Trends - The three companies represent different paths towards AI native solutions in the education sector, emphasizing a shift in core competitive advantages from product forms to AI capabilities that can redefine value chains [17][18] - AI is not merely an enhancement but a core force driving the direction of business models in the education industry, with the Chinese AI+ education market expected to exceed 70 billion RMB by 2025 [18]

Core Insights - Chegg's stock has declined 99% from its all-time high, raising questions about its future viability amidst layoffs and AI integration efforts [2][3] - The company has opted to remain independent after a review by Goldman Sachs, indicating a lack of attractive acquisition offers [2] Financial Performance - Chegg's market capitalization has dropped approximately $14.5 billion since its peak in February 2021, reflecting significant financial struggles [4] - In Q2, revenue fell 23% to $105 million, and the company reported an operating loss of $36.5 million along with $12 million in negative free cash flow [5][6] - The forecast for Q3 revenue was disappointing, falling $10 million short of analysts' expectations, with anticipated adjusted EBITDA of $7.5 million, nearly $6 million below consensus [5][6] Workforce and Layoffs - Chegg has laid off 45% of its workforce, totaling 1,396 employees across multiple rounds of layoffs since June 2024, in response to the impact of AI and reduced traffic from search engines [3][8] - The layoffs are part of a broader trend as students increasingly turn to free alternatives like ChatGPT for homework help [8] Competitive Landscape - Chegg faces stiff competition from free services that offer similar or superior functionalities, leading to a decline in its subscriber base [10][12] - Since the launch of ChatGPT in November 2022, Chegg has lost over 500,000 subscribers, with a significant shift in student preferences towards free AI tools [9][10] Unique Selling Proposition - Chegg's original business model, which relied on paid human contractors for homework solutions, is now considered obsolete as students prefer free alternatives [14] - The company's attempts to pivot towards AI-powered services have not been successful, with new offerings failing to retain subscribers [15] Future Prospects - Despite challenges, Chegg has $114 million in cash and has acquired Busuu, a language learning platform, which generated $43 million in revenue in 2024 [16] - Analysts view Chegg's stock as undervalued, trading 16% below the Wall Street price target of $1.20, but questions remain about its ability to compete effectively [17]