Core Points - Thailand has implemented a new online shopping import tax policy starting January 1, which removes the previous tax exemption for goods valued under 1,500 Thai Baht and imposes taxes on all imported goods valued over 1 Thai Baht [1][2] - The policy aims to create a fairer competitive environment, improve tax collection efficiency, and enhance the quality and compliance standards of imported goods [1] - The government expects that prices for certain products, particularly clothing and apparel, may increase by approximately 20% to 30% due to the new tax [1] - Approximately 97% of imported goods on e-commerce platforms will have taxes pre-calculated in their prices, allowing consumers to make a single payment without additional customs fees [1] - The customs department is collaborating with major e-commerce platforms to strengthen product audits and ensure compliance with Thai industrial standards and regulations [1] Summary by Category Tax Policy Changes - The new import tax policy applies to all online purchases valued over 1 Thai Baht, replacing the previous exemption for goods under 1,500 Thai Baht [1] - The initiative is designed to narrow the gap between local businesses, especially small and medium enterprises, and previously untaxed low-priced foreign imports [1] Price Impact - Clothing and apparel prices are projected to rise by 20% to 30% as a result of the new tax policy, while other products will vary based on applicable tax rates [1] E-commerce Compliance - The government has implemented measures to ensure the convenience of online shopping, with 97% of imported goods already including taxes in their listed prices [1] - Enhanced collaboration with e-commerce platforms like Lazada, Shopee, TikTok, SHEIN, and TEMU aims to ensure that non-compliant products are removed from sale and prohibited from import [1]