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车展对话|Unity中国张俊波:车载游戏赛道有望2-3年爆发
Bei Ke Cai Jing· 2025-04-28 13:25
Group 1: Core Insights - Unity is showcasing its industrial operating system based on digital twin technology and providing support for in-car gaming at the 2025 Shanghai Auto Show [1] - The president of Unity China, Zhang Junbo, predicts that smart cockpits will become the fourth major gaming scene after television, computers, and mobile devices, with the in-car gaming sector expected to explode in the next 2-3 years as smart cockpit adoption increases [2][5] Group 2: In-Car Gaming Landscape - The demand for in-car gaming is anticipated to rise as more new car models are equipped with smart cockpits, which are increasingly viewed by users as essential entertainment systems [5] - Current challenges in the in-car gaming sector include inconsistent systems, high customization difficulty, poor user experience, and a limited number of games available [6] Group 3: User Experience Challenges - Factors such as vehicle motion, screen positioning, and ambient light significantly impact user experience in in-car gaming [7] - Solutions being explored include developing chassis and seat technologies to reduce motion, potentially introducing adjustable screens, and using anti-glare materials for rear seats [7] Group 4: Revenue Models - Unity is exploring various revenue models in the early stages of the in-car gaming industry, including offering a game box with a subscription model, providing free games with in-app purchases, and charging car manufacturers installation or activation fees [8] Group 5: Digital Twin Technology - Unity has launched a high-precision digital twin factory project in collaboration with NIO, which aims to enhance data collection, AGV scheduling, and real-time monitoring of robotic operations in automotive manufacturing [9] - The technology is expected to reduce the development cycle from several years to 18 months by assisting in production planning and providing training in a virtual environment [10]