Core Insights - The automotive cockpit is emerging as the fourth screen for user interaction, following TVs, PCs, and smartphones. Unity China showcased three innovative technologies at the 2025 Shanghai Auto Show, including a digital twin factory project, a digital smart emotional cockpit, and a vehicle gaming ecosystem based on this fourth screen [1] Group 1: Unity's Automotive Business - Unity China's 3D cockpit solution has a market share exceeding 85%, attributed to product suitability and strong performance on high-end chip architectures like Qualcomm's 8155 [2] - The automotive business has doubled in growth this year, driven by the ramp-up of production for models launched in 2022 and 2023, indicating a rapid growth phase [3] - Currently, gaming accounts for over half of Unity China's business, while automotive business growth is fast but remains below 20% [4] Group 2: Challenges and Opportunities in In-Car Gaming - Car manufacturers are cautiously optimistic about in-car gaming, eager to explore but hesitant to invest heavily due to the limited audience for games in vehicles [7] - Unity aims to act as an intermediary between car manufacturers and game developers, leveraging its engine and toolchain that have already adapted to thousands of vehicles [7] - The economic viability of in-car games is crucial; both car manufacturers and game developers need to see financial benefits, and players must be willing to pay [8] Group 3: Safety and Technical Considerations - Safety remains the top priority for Unity, with limited access to vehicle computing resources, ensuring that gaming does not interfere with critical vehicle operations [9] - Unity's gaming solutions must meet strict performance requirements, focusing on accuracy and responsiveness rather than flashy graphics [9]

2025上海车展正在进行中，科技公司Unity参展并带来基于数字孪生打造的工业操作系统以及对车载游戏的技术支持。 新京报贝壳财经：目前车辆的晃动、屏幕的位置、环境光等都很影响用户体验，这些现实问题要如何解决？ 张俊波：短期来看，车辆在行驶过程中仍然会有颠簸等情况发生，相对静止、不考验用户操作的游戏体验会更好。车内晃动问题确实是很大的痛点，一些企 业在研发底盘、座椅技术，通过反作用力降低晃动。其次，屏幕位置问题，或许需要随着技术发展，出现自动升降的屏幕，可以让乘员感受更好。最后，环 境光的影响，后排在防光玻璃或贴膜的帮助下会较快解决。 新京报贝壳财经：Unity中国如何从车载游戏中盈利？ Unity中国总裁张俊波向新京报贝壳财经记者表示，智能座舱将成为在电视、电脑、手机之后的第四大游戏场景，随着智能座舱逐步升级，未来2-3年车载游 戏赛道有望迎来爆发。 Unity中国总裁张俊波。 受访者供图 车载游戏不同场景需做不同设计 新京报贝壳财经：Unity中国对未来的车载游戏产业有什么判断？ 张俊波：当下，越来越多的新车产品上搭载了智能座舱，车内"屏幕"如三联屏、后排屏都已被用户作为重要的娱乐系统。随着搭载智能座舱的汽 ...