Core Viewpoint - The article discusses the prevalence of misleading trademarks in various industries, particularly in food and consumer products, highlighting the deceptive practices that mislead consumers about product characteristics and quality [1][3]. Group 1: Misleading Trademarks in Food Industry - Bai Xiang instant noodles' trademark "多半" misleads consumers into thinking they are purchasing a "多半袋" (half bag) of noodles [1]. - Other examples include Qianhe's soy sauce labeled as "千禾0" implying zero additives, and Yuanqi Forest's tea products that confuse "0 sugar" and "0 cane sugar" [1]. - Brands like Pucheng Dairy and various noodle brands use terms like "高端无添加" (high-end no additives) and "手擀" (handmade) to create false impressions about their products [1]. Group 2: Deceptive Practices Beyond Food - The article notes that misleading trademarks are not limited to food, with electronic products using terms like "120W" that may not reflect actual power [3]. - Brands create confusion by using similar names to well-known brands, such as "小天才特×" and "胖都来," which can mislead consumers [1][3]. Group 3: Trademark Registration Issues - The trademark registration process includes formal and substantive reviews, but subjective interpretations can lead to misleading trademarks being approved [3]. - Some applicants exploit loopholes by splitting trademarks or applying in multiple categories to bypass scrutiny [3]. - Examples include the "壹号土" trademark, which could mislead consumers into thinking it relates to "土猪肉" (local pork) [3]. Group 4: Importance of Integrity in Business - The article emphasizes that integrity is crucial for businesses, especially in the food industry, where consumer health is at stake [4]. - Companies must be accountable for the authenticity of their trademarks to build consumer trust in product quality and safety [4]. - Regulatory bodies are encouraged to monitor and penalize businesses with invalid trademarks to maintain market integrity [4].