近日，有网友发帖投诉称，他去知名纸巾品牌洁柔参加招聘面试，但面试官不仅迟到，而且还在面试期间抽烟，此事随即引发网友热议。 据该网友发文，他面试的岗位是中顺洁柔北京区域的私域运营，此前他已有8年职场经验，但头一次见到有面试官在面试期间抽烟，并称其"态度极其傲 慢"。此外，该网友认为，面试期间，该面试官不了解基础业务，对应聘者提出的问题回答得"支支吾吾"。 针对此事，8月27日晚，中顺洁柔人力资源部官方账号公开回应称，已收到该网友反映的情况，非常抱歉给该网友不佳的面试体验，针对这类情况，公司已 展开调查。另外，中顺洁柔称，非常感谢该网友指出公司招聘工作的不足之处，后续会同步加强面试官的专业培训工作，杜绝此类情况再次发生。 8月28日，南都湾财社记者联系采访该网友，截至发稿前未得到回应。同日，中顺洁柔相关负责人回应南都湾财社记者称，公司已经注意到该问题，具体情 况以上述官方回复为准。 洁柔归属于中顺洁柔纸业股份有限公司，公司旗下还拥有卫生巾品牌朵蕾蜜等。中顺洁柔（002511.SZ）半年报显示，今年上半年，中顺洁柔营收同比增长 7.67%至43.30亿元，归母净利润同比增长71.44%至1.50亿元。 （文章来源： ...

Core Viewpoint - Zhongshun Jierou, once a leader in the industry, is currently facing dual challenges of declining performance and market position, with a significant drop in revenue and net profit in 2024 compared to previous years [1]. Financial Performance - In 2024, Zhongshun Jierou reported total revenue of 8.151 billion yuan, a year-on-year decrease of 16.84% [1]. - The net profit for the same year was 77.18 million yuan, reflecting a substantial year-on-year decline of 76.8% [1]. - The company's net profit has shown a continuous decline over the past four years, with decreases of 35.85%, 39.77%, and 4.92% from 2021 to 2023 [1]. Market Presence - In major supermarkets in Jinan, such as Yinzuo, Darunfa, and Hualian, Zhongshun Jierou's products have largely disappeared, with competitors like Vinda and Qingfeng taking prominent promotional positions [3]. - Internal sources from a large supermarket indicated that Zhongshun Jierou's products were not selling well, leading to their removal from shelves three years ago [3]. Sales Channels - Currently, Zhongshun Jierou's products are primarily available in small convenience stores and on e-commerce platforms, indicating a shift from larger supermarkets to lower-cost sales channels [6][14]. - This channel shift may reduce brand exposure and market share, further widening the gap with leading brands [14]. Diversification Efforts - The management of Zhongshun Jierou attributed the profit decline to significant fluctuations in raw material prices, which have severely compressed profit margins [14]. - The company has attempted diversification by launching new product lines, including personal care products and laundry capsules, but these efforts have not yielded significant results [14][19]. - The sales of new products like the Dolemi sanitary napkins and Yujirou hand cream have been disappointing, with very low sales figures compared to leading brands [15][19].