Core Insights - The article highlights the increasing trend of celebrities and influencers entering the e-commerce live streaming space, particularly during significant events like Tmall's Double 11 [1][2] - Huang Zitao, a singer and actor, will debut his live streaming session on Tmall on October 27, showcasing his sanitary napkin brand "Duo Wei" and its new product line "Sponge Full" [1] - The live streaming ecosystem on Tmall is attracting more stars and influencers, who are leveraging their expertise in specific verticals such as fashion, beauty, and parenting to enhance consumer engagement [1][2] Industry Trends - The live streaming market is becoming more professional and content-driven, with a growing number of celebrities and influencers participating during key shopping events [1] - The "transparent factory" concept introduced by Huang Zitao aims to address consumer concerns regarding the quality of sanitary products by providing visibility into the production process [2] - Data from this year's Double 11 indicates a significant increase in sales during the first hour of live streaming, with multiple hosts achieving over 100 million yuan in transaction volume, surpassing last year's figures [2]