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数智赋能推动文化产业“出圈”又“出海”
Zhong Guo Xin Wen Wang· 2025-05-27 13:48
Group 1 - High-quality development in cultural trade is essential for building a cultural powerhouse, with digital technology driving unprecedented changes and opportunities in the cultural industry [1] - The 2025 Cultural Powerhouse Construction Summit Forum highlighted the new landscape of cultural trade under the influence of digital technology, with representatives from government, academia, think tanks, and enterprises participating [1] - Digital technology enhances the production, transaction, creation, and service models in the cultural industry, improving efficiency and facilitating better matching between large platforms and individual creators [1][2] Group 2 - The core of contemporary cultural trade is international trade related to digitalization, which is crucial for the construction of a cultural powerhouse [2] - The Palace Museum has embraced new technologies since 1999, achieving 52% digitization of its collection and collaborating with Tencent on projects to protect and revitalize cultural heritage [2] - Chinese companies are shifting from product exports to system exports, requiring capabilities in supply chain integration, delivery resilience, market awareness, and compliance [2] Group 3 - Companies are the main application subjects of digital technology, enhancing competitiveness and innovation across production, management, and marketing [3] - The Chinese gaming industry is expanding globally, with companies integrating AI into various stages of game development and operation to improve efficiency and quality [3] - The theme park industry, exemplified by companies like Huaqiang Fantawild, is leveraging digital technology to create high-tech attractions and promote cultural exchange [3]