文化贸易

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中国文化出海从“卖产品”到“卖生态”,数智技术重塑文化贸易新格局
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-27 13:50
Group 1 - The core viewpoint of the articles emphasizes the transformative role of digital technology in reshaping the cultural industry and international trade, highlighting the emergence of new cultural narratives and business models in the digital age [1][3][9] - The total cultural trade volume in China reached 1.4 trillion yuan in 2024, with digital elements like online games and audiovisual content accounting for over 370 billion yuan, representing 25.8% of the total [3] - The global cultural trade has seen rapid growth, with exports exceeding 2 trillion USD in recent years, and digital services now comprise over half of global service trade [3][9] Group 2 - Chinese companies are transitioning from single-point cultural content exports to a more systematic approach, integrating various elements of cultural trade [2][8] - Companies like Bubble Mart have experienced significant growth, with revenues in the Americas and Europe increasing approximately ninefold and sixfold respectively in Q1 of this year [6][7] - The cultural industry is increasingly focusing on localization and international collaboration, as seen in Bubble Mart's strategies to engage local artists and celebrate regional festivals [7][8] Group 3 - The integration of digital technology in cultural heritage preservation has been exemplified by projects like "Digital Dunhuang" and "Digital Forbidden City," which have made significant progress in digitizing cultural artifacts [4][5] - Companies like 37 Interactive Entertainment have successfully expanded globally, with overseas revenue reaching 5.722 billion yuan, accounting for about one-third of total revenue [5][6] - The shift from "product output" to "system output" reflects a broader trend in the cultural industry, where companies are now focusing on comprehensive service offerings and supply chain integration [8][9] Group 4 - The Guangdong-Hong Kong-Macao Greater Bay Area is emerging as a key hub for cultural industry exports, supported by various government initiatives and policies aimed at fostering a stable business environment [9] - The establishment of national cultural trade bases aims to provide policy support, legal assistance, and financial backing to facilitate cultural enterprises' international expansion [9]
数智赋能推动文化产业“出圈”又“出海”
Zhong Guo Xin Wen Wang· 2025-05-27 13:48
Group 1 - High-quality development in cultural trade is essential for building a cultural powerhouse, with digital technology driving unprecedented changes and opportunities in the cultural industry [1] - The 2025 Cultural Powerhouse Construction Summit Forum highlighted the new landscape of cultural trade under the influence of digital technology, with representatives from government, academia, think tanks, and enterprises participating [1] - Digital technology enhances the production, transaction, creation, and service models in the cultural industry, improving efficiency and facilitating better matching between large platforms and individual creators [1][2] Group 2 - The core of contemporary cultural trade is international trade related to digitalization, which is crucial for the construction of a cultural powerhouse [2] - The Palace Museum has embraced new technologies since 1999, achieving 52% digitization of its collection and collaborating with Tencent on projects to protect and revitalize cultural heritage [2] - Chinese companies are shifting from product exports to system exports, requiring capabilities in supply chain integration, delivery resilience, market awareness, and compliance [2] Group 3 - Companies are the main application subjects of digital technology, enhancing competitiveness and innovation across production, management, and marketing [3] - The Chinese gaming industry is expanding globally, with companies integrating AI into various stages of game development and operation to improve efficiency and quality [3] - The theme park industry, exemplified by companies like Huaqiang Fantawild, is leveraging digital technology to create high-tech attractions and promote cultural exchange [3]