中国经济网北京1月4日讯（记者 成琪）2025年12月30日，国际创意经济与贸易发展会议暨第六届中国 —中东欧国家文化创意产业论坛在澳门永利皇宫隆重开幕。论坛以"创意经济让生活更美好"为核心主 题，汇聚全球10多个国家和地区约200名政府部门代表、国际组织代表和专家学者、企业精英等，展开 20余场专题演讲和学术交流。 世界贸易网点联盟亚太区总干事卡洛琳娜·昆塔娜在视频致辞中指出，创意产业涵盖文化、设计、数字 内容、艺术等多个领域，其核心在于通过创新思维和文化融合创造经济与社会价值。近年来，创意经济 出口贸易成长了两倍，占全球服务贸易出口的五分之一。 澳门特区政府经济财政司司长戴建业在开幕式上致辞表示，创意经济既是推动经济复苏与转型的"新引 擎"，也是促进文明对话、民心相通的"金钥匙"。国家"十五五"规划亦明确提出以文化赋能经济社会发 展、深化文明交流互鉴，广泛开展国际人文交流的合作。这为深化国际合作、推动产业发展提供了根本 的遵循。 丝路卫视的建设为论坛成果的传播乃至亚、欧之间的文化合作提供了一个全新的国际化媒体 平台，深信澳门能为推动中国与中东欧国家乃至全球的创意经济合作和文化交流，进一步贡献自身力 量。 ...

记者 肖彤 论坛上，《关于推动上海市文化贸易创新发展的行动方案》发布。力争到2027年，进一步巩固上海 在全国文化贸易的桥头堡地位，推动文化产品和服务进出口总额达到320亿美元。通过积极发展文化出 海"新三样"、持续巩固文化贸易传统领域优势、加强企业主体和平台载体建设、加大贸易促进力度、完 善保障措施等举措，显著提升上海文化贸易的国际竞争力与品牌影响力。 昨天，第二届上海数字贸易论坛在杨浦复兴岛举办。以"数字新动能，贸易新未来"为主题，专家学 者与领军企业、行业协会、贸易投资促进机构和科研机构代表等百余人参加，共同探讨数字贸易发展新 趋势。"杨数浦·数贸谷"在现场启动，将打造成为上海数字贸易发展的核心标杆与重要引擎。 《杨浦区推动数字贸易集聚区建设三年行动计划》发布。力争到2027年，基本建成产业基础坚实、 业态模式多元、标准体系领先、营商环境便利、国际规则接轨、监管体制健全的数字贸易强区。 "十四五"期间，上海数字贸易规模屡创新高。2021年至2024年，数字交付服务贸易年均增速达 12%，在全国占比约为30%。五年来，上海数字交付服务贸易实现了从700亿美元到1100亿美元的跨 越，以跨境电商为代表的数字 ...

（来源：中国旅游报） 转自：中国旅游报 活动期间还举办了创意生活展览，包括文创展区、非遗展区、动感游艺体验区等板块，全国近百家文化 科技企业的创意产品纷纷亮相，涵盖陶瓷文创、潮玩手办、互动游艺设备、传统工艺等特色内容。 本次活动依托澳门"背靠祖国、联通世界"的区位优势，以及建设"以中华文化为主流、多元文化共存的 交流合作基地"的战略定位，集中展示了中国文旅产业的创新活力与贸易潜力。同时，本次活动也有利 于促进内地与澳门在创意设计、文创产品、数字文化等领域的深度对接合作，助力内地与澳门文旅产业 协同、高质量发展。 本次活动由文化和旅游部产业发展司指导，澳门文化界联合总会、中国文化娱乐行业协会联合主办，澳 门特别行政区政府旅游局、中国文化产业发展集团支持。 本报讯（首席记者 王洋）12月23日至26日，"多彩中国 佳节好物"文化和旅游贸易促进活动（创意生活 专题）在澳门举办。本次活动以"创意点亮生活"为主题，通过展示内地与澳门文旅创意精品，整合外贸 企业、客商、跨境电商及媒体资源，为优质产品、优秀企业搭建平台，促进供需对接和交易达成。 活动开幕式上，上海创图网络科技股份有限公司、广东鸿威国际会展集团等企业登台路演 ...

中国文化娱乐行业协会会长代柳梅致辞说，活动选择澳门源于这座城市独有的文化交融魅力。未来，协 会愿与澳门各界携手，持续深化务实合作，共同激发文化创造活力，推动对外贸易高质量发展。 "澳门市民口味多元，之前反馈很好，这次带来了8个品种。"青岛高家糖球制作技艺此次再度走进澳 门，第四代传承人高洪亮说，希望进一步传递山东非遗魅力，也借此寻觅合作机会。 活动由国家文化和旅游部产业发展司指导，澳门文化界联合总会、中国文化娱乐行业协会联合主办，将 持续至26日。（记者齐菲 刘刚） 新华社澳门12月23日电 "多彩中国 佳节好物"文化和旅游贸易促进活动（创意生活专题）23日在澳门渔 人码头开幕。 活动以"创意点亮生活"为主题，包括文创展区、非遗展区、动感游艺体验区等，汇集全国近百家文化科 技企业的产品。开幕式现场还举行了合作签约仪式，澳门文化界联合总会与中国文化娱乐行业协会签署 合作协议，共同推动文旅产业资源对接与项目合作；多家企业现场签约，将在相关领域开展务实合作。 澳门文化界联合总会会长吴志良致辞表示，澳门是展示中华优秀传统文化、推动创意产业发展的理想舞 台。此次活动来到澳门，一方面我们可以学习、借鉴，另一方面也可以促进 ...

Core Viewpoint - The company, CITIC Publishing, emphasizes its commitment to promoting global cultural exchange and aims to enhance its international presence through strategic partnerships and copyright exports [1] Group 1: Strategic Focus - CITIC Publishing focuses on key themes such as international dynamics, business civilization, and technological innovation [1] - The company aims to attract top thinkers, including Nobel laureates in economics and global business leaders, to enhance its intellectual capital [1] Group 2: Global Partnerships - Over the past decade, CITIC Publishing has established deep collaborations with over a thousand renowned publishers worldwide [1] - The company has successfully exported more than 2,600 book copyrights to over 40 countries, including the UK, US, France, Japan, South Korea, Russia, Italy, and regions in Southeast Asia and the Middle East [1] Group 3: Copyright Export - CITIC Publishing exports around 400 various types of copyrights annually, including e-books, audiobooks, and printed books [1] Group 4: Future Initiatives - The company plans to explore new models of cultural trade, enhance the digitalization of trade, and improve its data governance system [1]

Core Viewpoint - The emerging brand KAYOU, known for producing Ultraman cards, is gaining attention in the context of emotional consumption and cultural trade, particularly at the China International Fair for Trade in Services [1] Group 1: Business Performance and Market Trends - KAYOU has seen explosive growth in its card and badge businesses, with successful collaborations on popular domestic IPs like "Nezha: The Devil's Child" and "Wang Wang Mountain Little Monsters," leading to a surge in consumer interest [3] - The company's profit margins are now comparable to luxury goods, driven by the prevailing trend of emotional consumption among younger consumers who are willing to pay for beloved characters and unique experiences [3] - The cultural IP and creative industry in China are thriving, supporting diverse IP derivative product development and the expansion of emotional consumption [3] Group 2: Target Audience and Product Development - KAYOU has partnered with over 70 leading global IPs to create a variety of products, including collectible cards, action figures, plush toys, and creative stationery, targeting different consumer demographics [5] - The company focuses on the "Z generation" consumer group, ensuring that its products feature appealing narratives, high-quality designs, and interactive experiences [5] Group 3: Competitive Advantages and Market Position - KAYOU's printing technology is a significant factor in its market leadership, accounting for 70% of the card market share, as high-quality card products require excellent design and craftsmanship [9] - The company emphasizes the importance of selecting quality domestic IPs and is committed to avoiding violent or inappropriate content in its offerings [7] Group 4: International Expansion and Cultural Exchange - KAYOU aims to enhance its brand recognition and establish international partnerships through participation in the trade fair, showcasing its achievements in the anime derivative products and creative stationery sectors [11] - The company plans to enter the U.S. market, which is crucial for its global strategy, aiming to connect diverse cultures and enhance consumer engagement through high-quality products [12]

Core Insights - The Anhui Province has achieved significant growth in service trade, with total trade amounting to 492.7 billion yuan in the previous year, reflecting an annual growth rate of 10.2% since 2020 [3][4] - The province is leveraging "Hui culture" as a bridge to enhance cultural trade, which is becoming a key component of its soft power in international trade [6][7] Service Trade Growth - Anhui's service trade total increased from 333.7 billion yuan in 2020 to 492.7 billion yuan last year, with a year-on-year growth of 34.4% in the first half of this year, ranking third nationally [3][4] - Digital delivery trade, including sectors like insurance, finance, and information services, reached 123.7 billion yuan, accounting for 40.4% of total service trade, with a year-on-year growth of 32.8% [3] Economic Development in Hefei - Hefei has deepened international cooperation with over 220 countries and regions, ranking 15th among China's foreign trade cities [4] - The city has seen a significant economic growth, exceeding 1.35 trillion yuan last year, making it one of the fastest-growing cities in China over the past 20 years [4] Cultural Trade Initiatives - Anhui organized 20 representative enterprises to showcase at the 2025 service trade fair, highlighting the integration of high technology and Hui culture [6] - The province's cultural trade is accelerating, with 33 enterprises and 3 projects recognized as key cultural export enterprises, ranking third nationally [6] Policy and Infrastructure Improvements - Anhui has implemented 35 measures to optimize policy supply and enhance service quality, including a funding initiative that delivered 187.9 billion yuan directly to 41,000 enterprises [8][10] - The province has established a high-level open system centered around Hefei, enhancing its capacity for service trade innovation and development [3][4] Foreign Investment and Trade - Anhui has successfully attracted major projects from companies like NIO and IKEA, and has seen a 19.2% increase in actual foreign investment, totaling 2.1 billion USD in the first seven months of this year [9][10] - The province's efforts in international economic cooperation have led to the establishment of 33 overseas business service points, facilitating the expansion of local enterprises into global markets [9]

Core Points - The 2025 China International Service Trade Fair opened in Beijing, with Anhui Province participating as the guest province, showcasing its service trade expansion and cultural trade initiatives [1][3] - Anhui's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, achieving an average annual growth rate of 10.2% [3][4] - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% increase, significantly higher than the national average growth rate [3][4] Service Trade Growth - Anhui's service trade structure is optimizing, with digital delivery trade, including insurance and financial services, accounting for 40.4% of the total service trade in the first half of 2025, growing by 32.8% year-on-year [3][4] - The province has established a high-level open system centered around Hefei, enhancing its service trade capabilities and attracting international cooperation [4][9] Cultural Trade Development - Anhui is leveraging "Hui culture" to enhance its cultural trade, with 33 enterprises and 3 projects recognized as key cultural export enterprises, ranking third nationally [6][7] - The province's cultural tourism industry is thriving, receiving over 700 million visitors annually, contributing significantly to service trade and consumption upgrades [7] Policy and Environment - Anhui has implemented 35 measures to optimize its policy supply for service trade, including reforms to improve service efficiency and financial support for enterprises [8][10] - The province's business environment has been recognized for its transparency and efficiency, ranking seventh in government transparency and third in optimizing the business environment nationally [10]

Core Insights - The 2025 China International Service Trade Fair opened in Beijing, with Anhui Province participating as the guest province, showcasing its service trade growth and cultural trade initiatives [1][4]. Group 1: Service Trade Growth - Anhui Province's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, achieving an average annual growth rate of 10.2% [2]. - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% increase, ranking third nationally and exceeding the national average growth rate by 26.4 percentage points [2]. Group 2: Structural Optimization - The structure of Anhui's service trade is improving, with digital delivery trade, including insurance, finance, and information services, accounting for 40.4% of the total service trade in the first half of 2025, growing by 32.8% year-on-year [2]. - Anhui has developed a high-level open system centered around Hefei, enhancing its service trade capabilities and promoting service outsourcing [2][3]. Group 3: Cultural Trade Initiatives - Anhui is leveraging "Hui culture" to enhance its cultural trade, with 33 enterprises and 3 projects recognized as key cultural export enterprises, ranking third nationally [4]. - The province's cultural trade is accelerating, with companies like 37 Interactive Entertainment showcasing games that promote Chinese culture at the trade fair [4]. Group 4: Economic and Investment Environment - Hefei ranks 15th among China's top foreign trade cities, with significant international cooperation and a focus on cross-border trade facilitation [3]. - Anhui's actual foreign investment reached 2.1 billion USD in the first seven months of the year, growing by 19.2%, ranking 8th nationally [8]. Group 5: Business Environment Optimization - Anhui has implemented 35 measures to enhance its business environment, including a "one-stop" service model that reduces administrative burdens for enterprises [7][9]. - The province's government ranks 7th in national transparency and 3rd in optimizing the business environment, reflecting its commitment to improving conditions for private enterprises [9].

Core Viewpoint - The 2025 China International Service Trade Fair highlights the significant growth and structural optimization of Anhui Province's service trade, showcasing its cultural trade as a key soft power asset. Group 1: Service Trade Growth - Anhui Province's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, with an average annual growth rate of 10.2% [4] - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% growth, ranking third nationally and exceeding the national average growth rate by 26.4 percentage points [4] - Digital delivery trade, including insurance, finance, and cultural services, accounted for 40.4% of the total service trade in the first half of 2025, with an import-export value of 12.37 billion yuan, growing by 32.8% year-on-year [4] Group 2: Economic and Cultural Integration - Hefei City, as a core engine, has deepened international cooperation with over 220 countries and regions, ranking 15th among China's top foreign trade cities [5] - The city has seen a significant economic growth, with a total economic output exceeding 1.35 trillion yuan in 2024, making it one of the fastest-growing cities in China over the past 20 years [5] - Anhui's cultural trade is accelerating, with 33 enterprises and 3 projects recognized as key national cultural export enterprises, ranking third nationally [6] Group 3: Business Environment Optimization - Anhui Province has implemented 35 measures to enhance service trade quality and efficiency, including a "one-stop" service reform that reduced the number of required visits by 94% [8] - The province has allocated 18.79 billion yuan directly to 41,000 enterprises to support business operations [8] - The establishment of 33 overseas business service points and the successful attraction of major projects like NIO and IKEA demonstrate Anhui's commitment to expanding its international trade footprint [9]