Group 1: Market Overview - The domestic tourism market in China showed strong growth in the first half of 2025, with 3.285 billion trips taken, representing a year-on-year increase of 20.6%, and total spending reaching 3.15 trillion yuan, up 15.2% year-on-year [1] - Various local governments have implemented supportive policies and innovative product offerings to enhance the tourism sector's development [1] Group 2: Promotional Activities - A series of cultural and tourism consumption promotion activities were launched nationwide, including the "May Day" cultural and tourism consumption week, aimed at boosting consumer spending in the sector [2] - Local governments organized personalized and unique cultural and tourism consumption events, integrating various consumption formats to create new consumer experiences [2] Group 3: Visitor Experience Enhancements - The introduction of "customer-friendly" services in various regions has improved visitor satisfaction and experience, contributing to a positive city image [3] - Examples include affordable local cuisine offerings and free access to facilities for tourists, enhancing the overall travel experience [3] Group 4: Technological Innovations - The integration of technology in tourism has led to new experiences, such as AI interactions and immersive exhibitions, which are becoming standard in the industry [4][5] - Notable examples include the use of VR technology in exhibitions and interactive experiences in tourist attractions, enhancing visitor engagement [5] Group 5: International Visitor Trends - There is a growing interest among international tourists, particularly younger demographics, in experiencing Chinese culture and shopping for unique products [6][7] - Cities like Shanghai and Shenzhen are becoming popular destinations for foreign tourists, driven by rich consumer experiences and shopping opportunities [7][8]