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全国游客在汉热衷沉浸式“科技游”
Chang Jiang Ri Bao· 2025-08-18 01:36
Group 1 - The "Science and Technology Tour" in Wuhan has gained popularity during the summer, with various interactive venues attracting families and tourists [1][4] - The Wuhan Planning Exhibition Hall has become a hotspot for families, featuring free experiences like a subway simulator and airplane simulator, leading to long queues [2][5] - The China Architecture Science Museum's "Going to Build Mars" exhibition has captivated students, allowing them to simulate mining on Mars and build structures [3][4] Group 2 - The Hubei Humanoid Robot Innovation Center has attracted visitors with robots that can perform tasks like making coffee and dancing Tai Chi, receiving over 5,000 team visitors this year [6] - The summer activities in Wuhan, such as the "First Stop of Summer - Check-in Big Wuhan" educational tour, have integrated technology and tourism, enhancing the city's image and consumer experiences [6]
看中国旅游的创新与突破
Group 1 - The tourism market in China showed strong growth in the first half of 2025, with domestic travel reaching 3.285 billion trips, a year-on-year increase of 20.6%, and total spending of 3.15 trillion yuan, up 15.2% [2][4] - Various regions implemented diverse cultural and tourism consumption promotion activities, enhancing market vitality and encouraging local governments to innovate in tourism products and services [3][4] - The "May Day" holiday saw 314 million domestic trips, a 6.4% increase from the previous year, with total spending reaching 180.27 billion yuan, reflecting the effectiveness of promotional activities [4] Group 2 - The integration of technology in tourism is becoming a norm, with innovative experiences being developed, such as AI interactions and immersive exhibitions, enhancing visitor engagement [6][7] - The rise of "tech tourism" is evident, with attractions like the VR exhibition in Nanjing and interactive experiences in various locations, showcasing the blend of culture and technology [7][8] - The influx of foreign tourists is increasing, particularly among younger demographics, with a growing interest in unique shopping experiences and cultural interactions in cities like Shanghai and Shenzhen [8][9][10]
“五一”假期迎客13万 鄂尔多斯野生动物园成为内蒙古文旅市场现象级目的地
Nei Meng Gu Ri Bao· 2025-05-06 14:29
Core Insights - The Erdos Wildlife Park successfully attracted a large number of visitors during the May Day holiday, receiving a total of 130,200 visitors and generating a tourism revenue of 13.2048 million yuan, ranking first in various Douyin (TikTok) tourism lists [1][5][8] Group 1: Visitor Experience and Engagement - The park introduced a series of creative activities centered around the "Animal+" theme, with the newly introduced capybara becoming a major attraction, leading to over 30 million views on Douyin and over 50,000 topic discussions [1][3] - The park implemented an "all-in-one" model during the holiday, featuring a food festival with over 50 vendors, achieving daily catering revenue exceeding 850,000 yuan [5] - The park's XR project "Dinosaur Adventure" provided a new interactive experience, with over 200 visitors participating daily [3][8] Group 2: Service Quality and Safety - The park enhanced visitor experience through meticulous service, offering around 200 cartoon electric vehicles and various transportation options, achieving a visitor satisfaction rate of 92% [3][5] - Safety measures included real-time patrols by police and medical teams, with customer service response times reduced to under 30 seconds [5] Group 3: Marketing and Outreach - Targeting key visitor sources within a 500-kilometer radius, the park employed innovative marketing strategies using social media platforms like Douyin and Xiaohongshu, achieving over 80 million total exposures [6][8] - Collaborative promotions with events like the "Singing Inner Mongolia" concert provided discounts to attendees, effectively linking tourism with entertainment [6] Group 4: Industry Innovation and Development - The park's focus on cultural and tourism integration has led to the development of unique tourism experiences, including interactive animal encounters and educational programs, with daily service to over 20,000 visitors [6][8] - Future plans include optimizing internal management and enhancing service quality to create a comprehensive service system covering all aspects of tourism [8]