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“双节”客流收入双增长,电广传媒文旅融合结硕果
Chang Sha Wan Bao· 2025-06-04 10:56
Core Insights - The article highlights the successful implementation of the "Back to Childhood for Dragon Boat Festival" themed cultural tourism event by the company, which capitalized on the overlap of Children's Day and the Dragon Boat Festival to create a significant consumer experience [1][3]. Group 1: Performance Metrics - During the dual holiday period, the company's cultural tourism sector received a total of 228,000 visitors, representing a year-on-year increase of 105% [1]. - The revenue generated during this period reached nearly 6 million yuan, marking a year-on-year growth of approximately 50% [1]. - The Changsha World Window theme park attracted nearly 20,000 visitors, with a year-on-year increase of 46%, and generated revenue of 3 million yuan, reflecting a 77% increase [3]. Group 2: Event Highlights - The Changsha World Window featured exciting activities such as water dragon boat racing and traditional folk events, which contributed to its popularity [3]. - The park collaborated with the popular animation IP "Pig Pig Hero" to create the first "Pig Pig Hero Laughing Theme Park" in the country, which became a major attraction for families [3]. - The Mango Future Art Center showcased two major exhibitions that significantly boosted visitor numbers and revenue, with visitor growth nearing 600% [3]. Group 3: Broader Impact - Other attractions under the company also organized themed activities that contributed to overall performance growth, including unique cultural and family-oriented events [5]. - The success of the dual holiday performance validates the effectiveness of the company's strategy of integrating culture, technology, and tourism, providing sustained growth momentum for the regional economy [5]. - The company's innovative approach, including new project launches and creative content operations, is expected to continue enhancing its performance growth [5].
“五一”假期迎客13万 鄂尔多斯野生动物园成为内蒙古文旅市场现象级目的地
Nei Meng Gu Ri Bao· 2025-05-06 14:29
转自:草原云 "五一"假期,鄂尔多斯野生动物园以"五一不劳动,快乐不停歇"为主题,通过全场景升级、多元化互动 和30余项配套暖心服务,吸引了全国各地游客纷至沓来。据统计,5月1日至5日,景区累计接待游客 13.02万人次,实现旅游综合收入1320.48万元,荣登抖音吃喝玩乐榜"景区热销榜第一名""亲子出游热销 榜第一名",成为内蒙古文旅市场现象级目的地,充分彰显了暖城鄂尔多斯的文旅品牌魅力。 创新场景激活全龄体验,萌宠经济成流量密码 鄂尔多斯野生动物园紧扣差异化需求,以"动物+"为核心推出系列创意活动。萌宠IP引爆热度,新引进 的"佛系天团"卡皮巴拉(水豚)成为流量担当,其慵懒形象带动抖音播放量超3000万次,抖音挑战赛吸 引超5万多的话题引流;北疆萌宠幼儿园开放小狮子、小金钱豹、小北极狼互动体验,活动现场人头攒 动,亲子家庭参与热情高涨。 5月5日,在鄂尔多斯野生动物园,新引进的卡皮巴拉(水豚)与孩子们互动玩耍。 5月5日,鄂尔多斯野生动物园游客爆满。 "五一"假期,鄂尔多斯野生动物园全面推行"逛吃一体"模式,外广场"五一美食节"汇集50余家小吃,单 日餐饮营收突破85万元。公安、交警、医护团队实时巡逻,客 ...